Thanks To Our Sponsors
Be a sponsor!
Breaking News
Explore What Matters
News Center

With Eric Swalwell’s scandalous implosion, Xavier Becerra surges in race for California governor
Printer-friendly versionBy Dan Walters This story was originally printed in CalMatters, the only nonprofit newsroom devoted solely to covering statewide issues that affect all Californians. Sign up for WeeklyMatters for a Saturday morning digest of the latest news and commentary from the Golden State. This story is part of California Voices, a commentary

Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve
News Issues

San Diego Padres nearing record $3.9B sale
Printer-friendly versionEast County News Service Photo courtesy San Diego Padres Facebook page April 20, 2026 (San Diego) — The current owners of the San Diego Padres, the Seidler family, are reportedly in the final stages of an agreement to sell the team to a group led by private equity billionaire José

‘Bill Walton Way’ coming to a street near you in La Mesa
Printer-friendly version The Boys & Girls Club of East County La Mesa Clubhouse honored local basketball star Bill Walton by naming the gym after Walton in 2018. Walton died of colon cancer at age 71 in 2024. Story and photos by Karen Pearlman April 14, 2026 (La Mesa) — Bill Walton, who preferred
Politics

With Eric Swalwell’s scandalous implosion, Xavier Becerra surges in race for California governor
Printer-friendly versionBy Dan Walters This story was originally printed in CalMatters, the only nonprofit newsroom devoted solely to covering statewide issues that affect all Californians. Sign up for WeeklyMatters for a Saturday morning digest of the latest news and commentary from the Golden State. This story is part of California Voices, a commentary

La Mesa City Council votes 5-0 approving e-bike safety pilot program
Printer-friendly versionBy Karen Pearlman April 16, 2026 (La Mesa) — La Mesa is the latest city in San Diego County seeking to codify strict regulations on electric bicycles, specifically looking to protect riders under 12. On Tuesday, the La Mesa City Council unanimously voted to establish a new e-bike safety pilot program
Wildfires and Emergencies

Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve

Cal State University San Marcos and nearby homes evacuated due to brush fire
East County Wildfire & Emergency Alerts April 5, 2026 (San Marcos) – The #MoreeFire in San Marcos has led to evacuations, including the California State…
Events & Arts

Book review:The Mission at Home: Navigating Military Assignments, TRICARE, Education, Benefits and Everyday Life with Your Child on the Autism Spectrum
Printer-friendly version Book by Jaime B. & Elizabeth Tracy Parent Reviewed by Pennell Paugh April 20, 2026 (San Diego) – Local authors Jaime and Elizabeth Parent have written a major reference for persons who have disabilities, with particular focus on those who have autism. While the book specifically addresses the

Review of Ethan Talks to Animals: Eat Your Food Fussy Filo, by Nico Waters
Printer-friendly version Reviewed by Pennell Paugh April 20, 2026 (San Diego) — San Diego author Nico Waters has written a series of books for children. In Ethan Talks to Animals, second grader Ethan can talk to animals. Together with his dog, Chewie, Ethan helps their next-door neighbor’s cat eat his
Visit East County

DESTINATIONS: Borrego and beyond — a beautiful backcountry day
Printer-friendly versionBy Karen Pearlman, with photos by Karen Pearlman and Miriam Raftery Feb. 22, 2026 (San Diego County) — With an early wildflower bloom in Borrego, now is a perfect time for a day trip through San Diego County’s beautiful backcountry, including mountain and desert destinations. Making the pilgrimage to

We need your help! We have more news tips for East County issues than our budget can cover
Printer-friendly versionLast year tapped our resources at East County Magazine more than any on record, with so many major news stories. This year, we’ve had requests from readers to cover lots of important local issues, but costs have soared with inflation. We need your help to report on local news
People

Eight local women Honored at Soroptimist’s annual “Live Your Dream” Awards Celebration
Printer-friendly versionSoroptimist International of Valley de Oro recognizes women overcoming extraordinary obstacles to build better lives through education By Henri Migala Photo: Soroptimist Live Your Dream Award winners. Seated (left to right): Dr. Peggy Fischer, DVM, Valley de Oro Club Chair; Tenisha Back row (left to right): Sue Bucheman (member);

Donate to help pets in need at Alpine Pet Food and Supply Drive April 4
East County News Service March 14, 2026 (Alpine) – Dog and cat food, treats, grooming supplies, new pet toys, feeding bowls, beds, blankets, crates/carriers, leashes,…
Communities

Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve

Eight local women Honored at Soroptimist’s annual “Live Your Dream” Awards Celebration
Printer-friendly versionSoroptimist International of Valley de Oro recognizes women overcoming extraordinary obstacles to build better lives through education By Henri Migala Photo: Soroptimist Live Your Dream Award winners. Seated (left to right): Dr. Peggy Fischer, DVM, Valley de Oro Club Chair; Tenisha Back row (left to right): Sue Bucheman (member);
Features

Book review:The Mission at Home: Navigating Military Assignments, TRICARE, Education, Benefits and Everyday Life with Your Child on the Autism Spectrum
Printer-friendly version Book by Jaime B. & Elizabeth Tracy Parent Reviewed by Pennell Paugh April 20, 2026 (San Diego) – Local authors Jaime and Elizabeth Parent have written a major reference for persons who have disabilities, with particular focus on those who have autism. While the book specifically addresses the

Review of Ethan Talks to Animals: Eat Your Food Fussy Filo, by Nico Waters
Printer-friendly version Reviewed by Pennell Paugh April 20, 2026 (San Diego) — San Diego author Nico Waters has written a series of books for children. In Ethan Talks to Animals, second grader Ethan can talk to animals. Together with his dog, Chewie, Ethan helps their next-door neighbor’s cat eat his
What East County Topic Matters Most to You?
Get East County Wildfire, Emergency Alerts
Latest Stories
Sponsorship Placement
Artist Profile – The Unconventional Phebe Burnham
Printer-friendly versionBy Jackie Hanson “There’s a colorful character,” you might say to yourself upon seeing Phebe Burnham laughing and chatting at a local art event. If you guessed that she was one of the artists (or the artist, as is often the case) you’d be correct. Phebe Burnham is not only a source of local color, she is an acclaimed
“Delana’s Dirty Pizza” Wins Charity Cook-Off at New Sammy’s in La Mesa
Printer-friendly versionIf you’re a fan of Sammy’s Wood-fired Pizza, check out "Delana’s Dirty Pizza" featured on the menu through mid-September. The creation concocted by Delana Bennett of Star 94.1 radio’s “Jeff and Jer Showgram” was judged the winner during a charity cook-off held August 13th to kick off the grand opening of Sammy’s newest location in the La Mesa Trolley
The Will Power Report – Solar Roofs
Printer-friendly version Nothing but the Truth! By Will Power The real unemployment rate in the U.S. is over 7%. Many people have stopped looking for jobs. Particularly hard hit is the construction business, due to the mortgage meltdown. The thin-film solar panel business needs a government subsidy and tax breaks for homeowners who install prefab solar panels. The new laser-deposited

Still No County Fire Department Five Years After Cedar Blaze
Printer-friendly version Still No County Fire Department Five Years After Cedar Blaze By E.A. Barrera “Given the existing high-risk conditions that are projected to continue into the future, destructive firestorms will certainly occur again. Yet, even armed with this knowledge and after the Cedar Fire wake-up call, the San Diego region is woefully unprepared.” — San Diego County Grand
Faith, Science and Anti-Catholicism: “THE X-FILES: I WANT TO BELIEVE”
Printer-friendly versionBy E.A. Barrera Courtesy of 20th Century Fox. “It is the glory of God to conceal a thing: but the honor of kings is to search out a matter.” Proverbs 25:2 King James Bible “THE X-FILES: I WANT TO BELIEVE” is a solid, if not often campy thriller involving the nightmares and paranoia many science-fiction fans crave. The
Senior Citizens’ Resources
Printer-friendly version In loving memory of Philip Genser Printer-friendly version
COMING SOON!
Printer-friendly versionNews, views and resources to improve communities in San Diego’s eastern region* Local and regional news Award-winning team of journalists Wildfire/emergency alerts National news links Best of East County (highlights attractions and activities) Calendar of events (concerts, shows, festivals and more) East County Eater restaurant reviews Lively and informative features Columns and editorials representing diverse voices Voter information People
PROTECTING YOUR PROPERTY AFTER A FIRE: RECOMMENDATIONS FROM THE CALIFORNIA LANDSCAPE CONTRACTORS ASSOCIATION
Printer-friendly version September 7, 2009 (San Diego’s East County)–Fire destroys hundreds of homes each year in California and often burns thousands of acres of land. If your property was damaged by fire, the California Landscape Contractors Association (CLCA) is pleased to offer some recommendations to help your landscape recover and to help protect your property. In general, many plants and trees
FATAL CRASH ON 94
Printer-friendly version September 6, 2009 (Dulzura) – A motorcyclist has died from a head-on collision at high speed on Highway 94 at Dulzura, one mile west of the Barrett Junction Café. Emergency medical personnel attempted CPR, but the victim was pronounced dead at the scene. Identification of the victim is withheld pending notification of kin. Printer-friendly version
FIRE ENGINE, CAR PLUMMET OVER EMBANKMENT ON BOULDER CREEK ROAD
Printer-friendly version September 6, 2009 (San Diego’s East County) – Two fire engines collided at Boulder Creek Road and Sherilton Valley near Alpine, with one engine plunging over the embankment at 11:24 p.m. Police radio reports minutes later indicate a car plunged 150 feet over the side in the same location. Significant blood was found in the car with no

EL CAJON CUTS TOBACCO SALES TO MINORS 88%; RESULTS HAILED AS PROOF THAT TOBACCO RETAILER LICENSING ORDINANCE IS EFFECTIVE
Printer-friendly version By MIriam Raftery September 5, 2009 (El Cajon) – In 2004, the City of El Cajon adopted a tough ordinance to make retailers who sell tobacco to minors risk the same penalty as those who sell alcohol to under-age customers: suspension or revocation of their licenses. The program has proven effective: sales of tobacco to minors has
ARREST IN LA MESA MOTEL SHOOTING
Printer-friendly version September 5, 2009 (La Mesa) – Detectives from the East County Gang Task Force arrested Maurice White, a 23 year old black male from the City of Vista, on September 2 for the shooting at the Heritage Inn Motel that took place on August 23, 2009, in La Mesa. Detectives received information from the San Diego County
FIRE AT CUYAMACA PEAK
Printer-friendly version September 5, 2009 (San Diego’s East County) – A 5 to 10 acre brush fire is burning at the base of Cuyamaca Peak.. The blaze was reported at 1:20 p.m. near the Boulder Creek community in the vicinity of Creek Road and Tule Springs Truck Trail. CAL FIRE is assisting the U.S. Forest Service in battling
MARKETING MATTERS: PLANNING FOR EFFECTIVE MARKETING PART 3–THE WHAT, WHERE & WHEN
Printer-friendly versionTIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH By Rama Beerfas September 1, 2009 (San Diego’s East County) – We’ve covered the why (the goal) and the who (target market) of a marketing campaign. Now, it’s time to talk about the “what,” the “where,” and the “when” of a successful marketing campaign. The “what” is the action part
ARSONIST SOUGHT; SHERIFF ALSO SEEKS VANDALS WHO SRAYED RACIST/ HATE GRAFFITI AT SCENE OF FIRE
Printer-friendly version $10,000 REWARD OFFERED September 4, 2009 (Vista) – Vista is not in East County. But an arsonist anywhere in our County poses a threat to us all. One spark on a windy day can spread a fire far beyond its origins. San Diego County Sheriff’s Vista detectives and Crime Stoppers seek the public’s help to find an
40-ACRE FIRE AT HIGHWAY 94 & BORDER CHECKPOINT
Printer-friendly version September 4, 2009 – A fire on the south side of Highway 94 and the Border Patrol checkpoint at Sycamore Canyon has been contained at 40 acres, CAL-FIRE spokesperson Roxanne Provaznik reports. Full control of the Checkpoint Fire is projected for 5 p.m. today. The fire began late this morning within an island of unburned fuels from
SHERIFF ISSUES URGENT “BE ON THE LOOKOUT” BULLETIN: SEEKS SEXUAL ASSAULT SUSPECT IN CREST
Printer-friendly version September 4, 2009 (Alpine) – The Sheriff’s Alpine & Rural Crime Prevention union has issued an urgent request for public help to locate a man accused of committing a sexual assault in the Lilac Lane area of Crest around 8:45 p.m. on Wednesday, September 2. The suspect is described as a white male adult in his 50’s,
Get Wildfire Alerts & Wildfire Emergency News
Partner To ECM
Our Engaged Audience
5 to 10 million hits
per month!
5 to 10 million hits
per month!
A quarter million visits
each month
Most widely read news site dedicated to
San Diego’s East County
Winner of over 150
journalism awards
“Sponsoring East County Magazine is a great way to reach our loyal and engaged readers, who value organizations and businesses that support nonprofit, independent news in the public interest and wildfire/emergency alerts that keep people safe and informed. Sponsors can choose to underwrite our community news site, support a favorite section or a new special section, underwrite an event, or sponsor our wildfire and emergency alerts.”
— Miriam Raftery, Founder of East County Magazine
Community Links
📬 Subscribe to ECM – 100% Free, Trusted by East County Since 2008
- Emergency alerts
- Breaking news
- No spam ever