Thanks To Our Sponsors
Be a sponsor!
Breaking News
Explore What Matters
News Center

With Eric Swalwell’s scandalous implosion, Xavier Becerra surges in race for California governor
Printer-friendly versionBy Dan Walters This story was originally printed in CalMatters, the only nonprofit newsroom devoted solely to covering statewide issues that affect all Californians. Sign up for WeeklyMatters for a Saturday morning digest of the latest news and commentary from the Golden State. This story is part of California Voices, a commentary

Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve
News Issues

San Diego Padres nearing record $3.9B sale
Printer-friendly versionEast County News Service Photo courtesy San Diego Padres Facebook page April 20, 2026 (San Diego) — The current owners of the San Diego Padres, the Seidler family, are reportedly in the final stages of an agreement to sell the team to a group led by private equity billionaire José

‘Bill Walton Way’ coming to a street near you in La Mesa
Printer-friendly version The Boys & Girls Club of East County La Mesa Clubhouse honored local basketball star Bill Walton by naming the gym after Walton in 2018. Walton died of colon cancer at age 71 in 2024. Story and photos by Karen Pearlman April 14, 2026 (La Mesa) — Bill Walton, who preferred
Politics

With Eric Swalwell’s scandalous implosion, Xavier Becerra surges in race for California governor
Printer-friendly versionBy Dan Walters This story was originally printed in CalMatters, the only nonprofit newsroom devoted solely to covering statewide issues that affect all Californians. Sign up for WeeklyMatters for a Saturday morning digest of the latest news and commentary from the Golden State. This story is part of California Voices, a commentary

La Mesa City Council votes 5-0 approving e-bike safety pilot program
Printer-friendly versionBy Karen Pearlman April 16, 2026 (La Mesa) — La Mesa is the latest city in San Diego County seeking to codify strict regulations on electric bicycles, specifically looking to protect riders under 12. On Tuesday, the La Mesa City Council unanimously voted to establish a new e-bike safety pilot program
Wildfires and Emergencies

Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve

Cal State University San Marcos and nearby homes evacuated due to brush fire
East County Wildfire & Emergency Alerts April 5, 2026 (San Marcos) – The #MoreeFire in San Marcos has led to evacuations, including the California State…
Events & Arts

Book review:The Mission at Home: Navigating Military Assignments, TRICARE, Education, Benefits and Everyday Life with Your Child on the Autism Spectrum
Printer-friendly version Book by Jaime B. & Elizabeth Tracy Parent Reviewed by Pennell Paugh April 20, 2026 (San Diego) – Local authors Jaime and Elizabeth Parent have written a major reference for persons who have disabilities, with particular focus on those who have autism. While the book specifically addresses the

Review of Ethan Talks to Animals: Eat Your Food Fussy Filo, by Nico Waters
Printer-friendly version Reviewed by Pennell Paugh April 20, 2026 (San Diego) — San Diego author Nico Waters has written a series of books for children. In Ethan Talks to Animals, second grader Ethan can talk to animals. Together with his dog, Chewie, Ethan helps their next-door neighbor’s cat eat his
Visit East County

DESTINATIONS: Borrego and beyond — a beautiful backcountry day
Printer-friendly versionBy Karen Pearlman, with photos by Karen Pearlman and Miriam Raftery Feb. 22, 2026 (San Diego County) — With an early wildflower bloom in Borrego, now is a perfect time for a day trip through San Diego County’s beautiful backcountry, including mountain and desert destinations. Making the pilgrimage to

We need your help! We have more news tips for East County issues than our budget can cover
Printer-friendly versionLast year tapped our resources at East County Magazine more than any on record, with so many major news stories. This year, we’ve had requests from readers to cover lots of important local issues, but costs have soared with inflation. We need your help to report on local news
People

Eight local women Honored at Soroptimist’s annual “Live Your Dream” Awards Celebration
Printer-friendly versionSoroptimist International of Valley de Oro recognizes women overcoming extraordinary obstacles to build better lives through education By Henri Migala Photo: Soroptimist Live Your Dream Award winners. Seated (left to right): Dr. Peggy Fischer, DVM, Valley de Oro Club Chair; Tenisha Back row (left to right): Sue Bucheman (member);

Donate to help pets in need at Alpine Pet Food and Supply Drive April 4
East County News Service March 14, 2026 (Alpine) – Dog and cat food, treats, grooming supplies, new pet toys, feeding bowls, beds, blankets, crates/carriers, leashes,…
Communities

Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve

Eight local women Honored at Soroptimist’s annual “Live Your Dream” Awards Celebration
Printer-friendly versionSoroptimist International of Valley de Oro recognizes women overcoming extraordinary obstacles to build better lives through education By Henri Migala Photo: Soroptimist Live Your Dream Award winners. Seated (left to right): Dr. Peggy Fischer, DVM, Valley de Oro Club Chair; Tenisha Back row (left to right): Sue Bucheman (member);
Features

Book review:The Mission at Home: Navigating Military Assignments, TRICARE, Education, Benefits and Everyday Life with Your Child on the Autism Spectrum
Printer-friendly version Book by Jaime B. & Elizabeth Tracy Parent Reviewed by Pennell Paugh April 20, 2026 (San Diego) – Local authors Jaime and Elizabeth Parent have written a major reference for persons who have disabilities, with particular focus on those who have autism. While the book specifically addresses the

Review of Ethan Talks to Animals: Eat Your Food Fussy Filo, by Nico Waters
Printer-friendly version Reviewed by Pennell Paugh April 20, 2026 (San Diego) — San Diego author Nico Waters has written a series of books for children. In Ethan Talks to Animals, second grader Ethan can talk to animals. Together with his dog, Chewie, Ethan helps their next-door neighbor’s cat eat his
What East County Topic Matters Most to You?
Get East County Wildfire, Emergency Alerts
Latest Stories
Sponsorship Placement
EL CAJON ANTIQUE SHOW NOVEMBER 14TH
Printer-friendly versionNovember 11, 2012 (El Cajon) — The next antique show in El Cajon will be held on Wednesday, November 14. See great collectibles, including jewelry, photos, artwork, dolls, textiles, dishes, pottery, glassware and more! This event is held the 2nd Wednesday of every month at the Ronald Reagan Community Center located at 195 East Douglas Avenue, from 1:00 to 6:00
Holiday Coupons 2012
Printer-friendly version We’re making our list and checking it twice….finding you lots of great holiday coupons! Scroll down for some great bargains — and check back for more holiday deals as our busy elves add new coupons each week. If you would like to run a holiday coupon, e-mail ads@eastcountymagazine.org or call 619-698-7617. Happy holidays! click to print coupon click to print
PATTERN ENERGY SECURES FUNDING FOR COMPLETION OF OCOTILLO EXPRESS WIND PROJECT
Printer-friendly versionBy Miriam Raftery November 10, 2012 (Ocotillo) – North American Development Bank has announced that it has approved a 20-year, $110 million construction loan for completion of Pattern Energy’s Ocotillo Express wind energy facility. The bank, which is capitalized by both the U.S. and Mexican governments, funds projects within 62 miles of the international border. SDG&E has signed a
ECM READERS COME THROUGH TO HELP SHOCKEY FIRE VICTIMS
Printer-friendly version Cooking items, sheets still needed November 10, 2012 (Jacumba/Boulevard) – Lorrie Ostrander, who has been coordinating efforts to help families who lost homes in the Shockey Fire, has sent the following letter thanking ECM readers for your generosity. While many needs have been met, some remain. Please read her letter below, and help if you can. Dear

BOOK REVIEW: LOST GIRLS OFFERS CHILLING AND RIVETING INSIGHTS INTO KING AND DUBOIS MURDERS
Printer-friendly versionLost Girls, by Caitlin Rother (Kensington Publishing Corp., New York, NY, 2012, 372 pages). Book Review by Dennis Moore November 10, 2012 (San Diego’s East County)–New York Times Bestselling author Caitlin Rother, a San Diego resident and journalist, has written a true-crime book that I am sure will resonate with all parents: Lost Girls. Pulitzer-nominated author Rother delivers an
A MAN AND HIS THREE MULES
Printer-friendly version Story, photos and video by Billy Ortiz Video clip Like the pioneers of old, he packs his mules…walking from town to town searching not for gold or silver or fame, but for the land that connects his three mules and himself. November 10, 2012 (Lakeside)–A lone drifter, age unknown, rides into Lakeside, California with
GROSSMONT-CUYAMACA COLLEGE DISTRICT LEADERS HAIL PASSAGE OF PROP V
Printer-friendly versionBy Bill Weaver November 10, 2012 (San Diego’s East County)—Leaders in the Grossmont-Cuyamaca Community College are speaking out to thank voters for passing Prop V, a $398 million bond measure that passed by about 56.5 percent. “We’re pleased that voters understand the critical facilities and technology upgrades needed to better educate and train our students in today’s ultra-competitive world,”
SAN DIEGO JEWISH ACADEMY HOLDS “MOTHER OF ALL GARAGE SALES” NOV. 11 TO BENEFIT HURRICANE SANDY VICTIMS
Printer-friendly versionSchool previously raised over 30 tons of supplies for Katrina victims and, over $100,000 worth of medical supplies for those affected by the Haiti earthquake November 11, 2012 (San Diego)– “People really want to help the victims of Hurricane Sandy however they can,” said Scott Brown, former San Diego Jewish Academy (SDJA) parent and manager of The Mother of
ON THE SILVER SCREEN: LICENSE TO THRILL (SKYFALL)
Printer-friendly versionBy Brian Lafferty November 9, 2012 (San Diego) – Practically every commercial I saw for Skyfall emphasized the action sequences. Not surprising, since studios throw all the best parts in the trailers and ads. Here’s some irony for you: MGM and Columbia only thought they included the best parts. Audiences who watch the official trailer and the TV spots
EARTHTALK® BURROWING OWL CONSERVATION NETWORK
Printer-friendly versionE – The Environmental Magazine Written and edited by Roddy Scheer and Doug Moss Dear EarthTalk: What is the Burrowing Owl Conservation Network and why is it so important to put so much effort into saving one species? — Ginny Bateman, Portland, OR November 9, 2012 (California) — Western burrowing owls (Athene cunicularia) are tiny, long-legged members
“Delana’s Dirty Pizza” Wins Charity Cook-Off at New Sammy’s in La Mesa
Printer-friendly versionIf you’re a fan of Sammy’s Wood-fired Pizza, check out "Delana’s Dirty Pizza" featured on the menu through mid-September. The creation concocted by Delana Bennett of Star 94.1 radio’s “Jeff and Jer Showgram” was judged the winner during a charity cook-off held August 13th to kick off the grand opening of Sammy’s newest location in the La Mesa Trolley
The Will Power Report – Solar Roofs
Printer-friendly version Nothing but the Truth! By Will Power The real unemployment rate in the U.S. is over 7%. Many people have stopped looking for jobs. Particularly hard hit is the construction business, due to the mortgage meltdown. The thin-film solar panel business needs a government subsidy and tax breaks for homeowners who install prefab solar panels. The new laser-deposited

Still No County Fire Department Five Years After Cedar Blaze
Printer-friendly version Still No County Fire Department Five Years After Cedar Blaze By E.A. Barrera “Given the existing high-risk conditions that are projected to continue into the future, destructive firestorms will certainly occur again. Yet, even armed with this knowledge and after the Cedar Fire wake-up call, the San Diego region is woefully unprepared.” — San Diego County Grand
Faith, Science and Anti-Catholicism: “THE X-FILES: I WANT TO BELIEVE”
Printer-friendly versionBy E.A. Barrera Courtesy of 20th Century Fox. “It is the glory of God to conceal a thing: but the honor of kings is to search out a matter.” Proverbs 25:2 King James Bible “THE X-FILES: I WANT TO BELIEVE” is a solid, if not often campy thriller involving the nightmares and paranoia many science-fiction fans crave. The
COMING SOON!
Printer-friendly versionNews, views and resources to improve communities in San Diego’s eastern region* Local and regional news Award-winning team of journalists Wildfire/emergency alerts National news links Best of East County (highlights attractions and activities) Calendar of events (concerts, shows, festivals and more) East County Eater restaurant reviews Lively and informative features Columns and editorials representing diverse voices Voter information People
Get Wildfire Alerts & Wildfire Emergency News
Partner To ECM
Our Engaged Audience
5 to 10 million hits
per month!
5 to 10 million hits
per month!
A quarter million visits
each month
Most widely read news site dedicated to
San Diego’s East County
Winner of over 150
journalism awards
“Sponsoring East County Magazine is a great way to reach our loyal and engaged readers, who value organizations and businesses that support nonprofit, independent news in the public interest and wildfire/emergency alerts that keep people safe and informed. Sponsors can choose to underwrite our community news site, support a favorite section or a new special section, underwrite an event, or sponsor our wildfire and emergency alerts.”
— Miriam Raftery, Founder of East County Magazine
Community Links
📬 Subscribe to ECM – 100% Free, Trusted by East County Since 2008
- Emergency alerts
- Breaking news
- No spam ever