Thanks To Our Sponsors
Be a sponsor!
Breaking News
Explore What Matters
News Center
With Eric Swalwell’s scandalous implosion, Xavier Becerra surges in race for California governor
Printer-friendly versionBy Dan Walters This story was originally printed in CalMatters, the only nonprofit newsroom devoted solely to covering statewide issues that affect all Californians. Sign up for WeeklyMatters for a Saturday morning digest of the latest news and commentary from the Golden State. This story is part of California Voices, a commentary
Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve
News Issues
San Diego Padres nearing record $3.9B sale
Printer-friendly versionEast County News Service Photo courtesy San Diego Padres Facebook page April 20, 2026 (San Diego) — The current owners of the San Diego Padres, the Seidler family, are reportedly in the final stages of an agreement to sell the team to a group led by private equity billionaire José
‘Bill Walton Way’ coming to a street near you in La Mesa
Printer-friendly version The Boys & Girls Club of East County La Mesa Clubhouse honored local basketball star Bill Walton by naming the gym after Walton in 2018. Walton died of colon cancer at age 71 in 2024. Story and photos by Karen Pearlman April 14, 2026 (La Mesa) — Bill Walton, who preferred
Politics
With Eric Swalwell’s scandalous implosion, Xavier Becerra surges in race for California governor
Printer-friendly versionBy Dan Walters This story was originally printed in CalMatters, the only nonprofit newsroom devoted solely to covering statewide issues that affect all Californians. Sign up for WeeklyMatters for a Saturday morning digest of the latest news and commentary from the Golden State. This story is part of California Voices, a commentary
La Mesa City Council votes 5-0 approving e-bike safety pilot program
Printer-friendly versionBy Karen Pearlman April 16, 2026 (La Mesa) — La Mesa is the latest city in San Diego County seeking to codify strict regulations on electric bicycles, specifically looking to protect riders under 12. On Tuesday, the La Mesa City Council unanimously voted to establish a new e-bike safety pilot program
Wildfires and Emergencies
Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve
Cal State University San Marcos and nearby homes evacuated due to brush fire
East County Wildfire & Emergency Alerts April 5, 2026 (San Marcos) – The #MoreeFire in San Marcos has led to evacuations, including the California State…
Events & Arts
Book review:The Mission at Home: Navigating Military Assignments, TRICARE, Education, Benefits and Everyday Life with Your Child on the Autism Spectrum
Printer-friendly version Book by Jaime B. & Elizabeth Tracy Parent Reviewed by Pennell Paugh April 20, 2026 (San Diego) – Local authors Jaime and Elizabeth Parent have written a major reference for persons who have disabilities, with particular focus on those who have autism. While the book specifically addresses the
Review of Ethan Talks to Animals: Eat Your Food Fussy Filo, by Nico Waters
Printer-friendly version Reviewed by Pennell Paugh April 20, 2026 (San Diego) — San Diego author Nico Waters has written a series of books for children. In Ethan Talks to Animals, second grader Ethan can talk to animals. Together with his dog, Chewie, Ethan helps their next-door neighbor’s cat eat his
Visit East County
DESTINATIONS: Borrego and beyond — a beautiful backcountry day
Printer-friendly versionBy Karen Pearlman, with photos by Karen Pearlman and Miriam Raftery Feb. 22, 2026 (San Diego County) — With an early wildflower bloom in Borrego, now is a perfect time for a day trip through San Diego County’s beautiful backcountry, including mountain and desert destinations. Making the pilgrimage to
We need your help! We have more news tips for East County issues than our budget can cover
Printer-friendly versionLast year tapped our resources at East County Magazine more than any on record, with so many major news stories. This year, we’ve had requests from readers to cover lots of important local issues, but costs have soared with inflation. We need your help to report on local news
People
Eight local women Honored at Soroptimist’s annual “Live Your Dream” Awards Celebration
Printer-friendly versionSoroptimist International of Valley de Oro recognizes women overcoming extraordinary obstacles to build better lives through education By Henri Migala Photo: Soroptimist Live Your Dream Award winners. Seated (left to right): Dr. Peggy Fischer, DVM, Valley de Oro Club Chair; Tenisha Back row (left to right): Sue Bucheman (member);
Donate to help pets in need at Alpine Pet Food and Supply Drive April 4
East County News Service March 14, 2026 (Alpine) – Dog and cat food, treats, grooming supplies, new pet toys, feeding bowls, beds, blankets, crates/carriers, leashes,…
Communities
Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve
Eight local women Honored at Soroptimist’s annual “Live Your Dream” Awards Celebration
Printer-friendly versionSoroptimist International of Valley de Oro recognizes women overcoming extraordinary obstacles to build better lives through education By Henri Migala Photo: Soroptimist Live Your Dream Award winners. Seated (left to right): Dr. Peggy Fischer, DVM, Valley de Oro Club Chair; Tenisha Back row (left to right): Sue Bucheman (member);
Features
Book review:The Mission at Home: Navigating Military Assignments, TRICARE, Education, Benefits and Everyday Life with Your Child on the Autism Spectrum
Printer-friendly version Book by Jaime B. & Elizabeth Tracy Parent Reviewed by Pennell Paugh April 20, 2026 (San Diego) – Local authors Jaime and Elizabeth Parent have written a major reference for persons who have disabilities, with particular focus on those who have autism. While the book specifically addresses the
Review of Ethan Talks to Animals: Eat Your Food Fussy Filo, by Nico Waters
Printer-friendly version Reviewed by Pennell Paugh April 20, 2026 (San Diego) — San Diego author Nico Waters has written a series of books for children. In Ethan Talks to Animals, second grader Ethan can talk to animals. Together with his dog, Chewie, Ethan helps their next-door neighbor’s cat eat his
What East County Topic Matters Most to You?
Get East County Wildfire, Emergency Alerts
Latest Stories
Sponsorship Placement
RAIN BRINGS URBAN RUNOFF TO COUNTY BEACHES
Printer-friendly versionJanuary 25, 2013 (San Diego) – The Department of Environmental Health has issued a General Advisory for the coastal waters of San Diego County due to recent rainfall. Swimmers, surfers, and other ocean users are warned that the levels of bacteria can rise significantly in ocean and bay waters, especially near storm drains, creeks, rivers, and lagoon outlets that
HOUSE PASSES BILL TO SUSPEND DEBT LIMIT FOR SEVERAL MONTHS
Printer-friendly versionSan Diego’s Congressional delegation splits votes By Miriam Raftery January 25, 2013 (Washington D.C.)—By a 285-144 vote, the House of Representative Wednesday voted to prevent the government from defaulting on its debt by suspending the federal debt limit until May 18, giving Congress time to craft a longer term solution. The majority of Republicans supported the bill, HR 325,
WHEN SPACE CRAMPS YOUR OUTDOOR STYLE
Printer-friendly version By Vanessa Stone January 25, 2013 (San Diego)–Whether your patio space is big or small, wide or narrow, don’t allow limited outdoor space to cramp your style! Gerald Shvartsman, founder and CEO of Source Outdoor, has a couple tips to make the most out of your outdoor patio. Mix-and-Match “We’ve noticed many people still want sectionals with deep seating,
CUYAMACA, GROSSMONT COLLEGES BEGIN SEMESTER IN AN OPTIMISTIC SPIRIT
Printer-friendly version Photos by Stephen Harvey/Grossmont College photographer January 25, 2013 (El Cajon)—Spring semester begins January 28 at Grossmont and Cuyamaca colleges in a restorative vein, with hundreds of classes added back as the result of California voters’ approval of Proposition 30, the governor’s sales and income tax measure. The November victory at the polls allowed the colleges to
CLAIM YOUR EITC DOLLARS: IT’S EASY AND FREE
Printer-friendly version $10 Million Returned to San Diegans in 2012 January 25, 2012 (San Diego)–County officials and community partners kick off the 2013 campaign to help low-income families and individuals boost their federal tax refunds by taking advantage of the Earned Income Tax Credit (EITC) and applying for CalFresh (food stamps). From Jan. 30 through April 15, hundreds of volunteers
ON THE SILVER SCREEN: JOURNEY TO MIDDLE AGE (56 UP)
Printer-friendly versionBy Brian Lafferty January 25, 2013 (San Diego) – Michael Apted is not a director that quickly comes to mind. He’s done some great films, like Coal Miner’s Daughter (1980). Other notable films he’s helmed include Gorky Park (1983), Gorillas in the Mist (1988), and Amazing Grace (2006). He’s even directed a James Bond movie. (The World Is Not
NETFLIX STREAMING PICK OF THE WEEK: DOCUMENTATION OF LIFE (THE UP DOCUMENTARIES)
Printer-friendly version56 Up, the newest Up Documentary, opens today at the Landmark Ken. By Brian Lafferty January 25, 2013 (San Diego) – In 1964, Michael Apted filmed 7 Up for British television. He and his team sought fourteen children – all aged 7 – from all walks of life. He found ten boys and four girls who he then interviewed about various political
PHOTOS OF THE MONTH: “BIRD HOLE ROCK” IN MCCAIN VALLEY
Printer-friendly version January 24, 2013 (McCain Valley) – Charles and Laurie Baker enjoy hiking in McCain Valley and the rugged Carrizo Gorge. They have submitted numerous photos of rocks containing large holes suitable for hawks and eagles to nest in, or perch on while scanning the valley below for prey. This is an area close to the proposed Tule
PUBLIC RECORDS REVEAL EASTERN MUNICIPAL WATER DISTRICT FRONTING SAN DIEGO PUBLIC RELATIONS CAMPAIGN FOR METROPOLITAN WATER DISTRICT
Printer-friendly version Riverside County water agency sued for refusing to release public records January 24, 2013 (San Diego)–Public records show the Eastern Municipal Water District in Riverside County is funding a $15,000-per-month public relations campaign in San Diego County on behalf of the Los Angeles-based Metropolitan Water District of Southern California. While limited information was provided under the California
JACUMBA SCHOOL AWARDED $5,000 GRANT FROM SDG&E
Printer-friendly version January 24, 2013 (Jacumba)–Jacumba Middle School, received an unexpected holiday grant from San Diego Gas & Electric (SDG&E) to help fund experiential learning tied to STEM (an acronym for studies in the area of science, technology, engineering and mathematics). STEM related programs have become a Presidential priority because too few students are pursuing degrees in these fields.
LOCAL RESIDENTS JOIN NATIONAL PROTEST OF WALL STREET BAIL-OUT BILL
Printer-friendly versionBy Miriam Raftery September 26, 2008 (El Cajon) – East County residents angered by the Bush administration’s proposed $700 billion bail-out bill for Wall Street financial firms took to the streets yesterday as part of a national protest action organized by True Majority. Thousands protested across the nation (photo: New York protest, taken by Jeremy Scahill.) “Many people in
FDA ALERT: DEADLY TOXIN FOUND IN COFFEE & TEA; CANDY & INFANT FORMULA MAY ALSO BE TAINTED
Printer-friendly version September 25, 2008 (SAN DIEGO) – The U.S. Food and Drug Administration (FDA) issued a consumer alert today warning that numerous products have been found to be contaminated with melamine – the same deadly toxin that killed thousands of cats and dogs in contaminated pet food last year. The FDA found that seven Mr. Brown instant coffee and milk
PENDLETON FIRE CHARS 400 ACRES
Printer-friendly versionBy Miriam Raftery Capt. Nick Schuler, CAL-FIRE September 25, 2008 5:00 p.m. CAMP PENDLETON – More than 400 acres have burned at Camp Pendleton in a brush fire that remains active this evening. East County Magazine was the first local media to post news online of the fire, which began around 12:30 p.m. today The blaze began near Roblar
DRIVER SENTENCED FOR THREATENING PEACE ACTIVISTS IN RAMONA
Printer-friendly versionBy Miriam Raftery September 23, 2008 (RAMONA) – Keith Alan Davis, a Ramona man who drove his pickup truck toward a group of anti-war protesters n June, has been sentenced to probation, ordered to take anger-management classes and must perform 20 days of community service. “This is America. You can’t just go running people over, but let’s not just
7 BANDS HOLD CONCERT TO HELP FIRE VICTIMS OCT 4
Printer-friendly versionROC For Fire Relief Concert and Fire Expo Helps Neighbors, Celebrates Heroes Saturday, October 4th, 2008 12:00pm to 10:00pm Lakeside Rodeo Grounds, Lakeside www.rocsd.net Listen to music from the bands. October 1, 2008 (Lakeside) – “Relief is still needed in a serious way,” said Randy Seol of the band Strawberry Alarm Clock, a longtime San Diego resident who
CHEAP CHIC: SAVOR A RESALE FASHION SHOPPING SPREE
Printer-friendly versionBy Miriam Raftery September 22, 2008 (LA MESA) – If your budget is tight amid today’s rising prices, take heart! A fun way to shrink your clothing budget without sacrificing style is to treat yourself to a shopping spree in a delightful East County resale shop. My personal favorite resale outlet is Act II, which has two stores in
ALPINE BUSINESS NETWORKING ASSOCATION LAUNCHED
Printer-friendly version September 30, 2008 (ALPINE) – More than 50 business owners gathered at the Liar’s Club restaurant in Alpine Aug. 21 to celebrate the launch of the Alpine Business Networking Association ABNA). “`Fun in marketing’ is the key phrase to describe this organization,” said Greg Fox, president of ABNA. “What we are about is promoting the personal interaction of
A PURR-FECT PLACE
Printer-friendly versionAt new Tiger Trails haven in Alpine, rescued tigers run, swim for first time By Miriam Raftery September 17, 2008 (ALPINE) – Q: What happens when you take four captive-bred tigers and turn them loose in a facility large enough for them to run freely for the first time? A: A cat-aclysmic event complete with romping, frolicking and caterwauling,
HEROES HELPING HEROES
Printer-friendly versionBy Miriam Raftery What can be more heartwarming than a tale of heroes banding together to help victims of two devastating tragedies—East County wildfires and the 9/11 terrorist attacks? On September 11th, the City of La Mesa held a memorial service honoring rescue workers and victims of the 2001 terrorist attacks. The event, held at the City’s 9/11 memorial
THE GREENING OF LA MESA – MAYOR ART MADRID SHARES HIS VISION
Printer-friendly versionBy Miriam Raftery Mayor Madrid (R) with Shane Shaw of E-Village Beneath solar panel display at “Sustain La Mesa” festival Crowds flocked to view cooking demonstrations on solar ovens, visit with solar energy experts, get tips on water-saving landscaping and more at Sustain La Mesa, the City’s first annual Environmental Awareness Festival on September 13th in Harry Griffith Park.
Get Wildfire Alerts & Wildfire Emergency News
Partner To ECM
Our Engaged Audience
5 to 10 million hits
per month!
5 to 10 million hits
per month!
A quarter million visits
each month
Most widely read news site dedicated to
San Diego’s East County
Winner of over 150
journalism awards
“Sponsoring East County Magazine is a great way to reach our loyal and engaged readers, who value organizations and businesses that support nonprofit, independent news in the public interest and wildfire/emergency alerts that keep people safe and informed. Sponsors can choose to underwrite our community news site, support a favorite section or a new special section, underwrite an event, or sponsor our wildfire and emergency alerts.”
— Miriam Raftery, Founder of East County Magazine
Community Links
Thanks To Our Major Sponsors
📬 Subscribe to ECM – 100% Free, Trusted by East County Since 2008
- Emergency alerts
- Breaking news
- No spam ever