Thanks To Our Sponsors
Be a sponsor!
Breaking News
Explore What Matters
News Center

With Eric Swalwell’s scandalous implosion, Xavier Becerra surges in race for California governor
Printer-friendly versionBy Dan Walters This story was originally printed in CalMatters, the only nonprofit newsroom devoted solely to covering statewide issues that affect all Californians. Sign up for WeeklyMatters for a Saturday morning digest of the latest news and commentary from the Golden State. This story is part of California Voices, a commentary

Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve
News Issues

San Diego Padres nearing record $3.9B sale
Printer-friendly versionEast County News Service Photo courtesy San Diego Padres Facebook page April 20, 2026 (San Diego) — The current owners of the San Diego Padres, the Seidler family, are reportedly in the final stages of an agreement to sell the team to a group led by private equity billionaire José

‘Bill Walton Way’ coming to a street near you in La Mesa
Printer-friendly version The Boys & Girls Club of East County La Mesa Clubhouse honored local basketball star Bill Walton by naming the gym after Walton in 2018. Walton died of colon cancer at age 71 in 2024. Story and photos by Karen Pearlman April 14, 2026 (La Mesa) — Bill Walton, who preferred
Politics

With Eric Swalwell’s scandalous implosion, Xavier Becerra surges in race for California governor
Printer-friendly versionBy Dan Walters This story was originally printed in CalMatters, the only nonprofit newsroom devoted solely to covering statewide issues that affect all Californians. Sign up for WeeklyMatters for a Saturday morning digest of the latest news and commentary from the Golden State. This story is part of California Voices, a commentary

La Mesa City Council votes 5-0 approving e-bike safety pilot program
Printer-friendly versionBy Karen Pearlman April 16, 2026 (La Mesa) — La Mesa is the latest city in San Diego County seeking to codify strict regulations on electric bicycles, specifically looking to protect riders under 12. On Tuesday, the La Mesa City Council unanimously voted to establish a new e-bike safety pilot program
Wildfires and Emergencies

Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve

Cal State University San Marcos and nearby homes evacuated due to brush fire
East County Wildfire & Emergency Alerts April 5, 2026 (San Marcos) – The #MoreeFire in San Marcos has led to evacuations, including the California State…
Events & Arts

Book review:The Mission at Home: Navigating Military Assignments, TRICARE, Education, Benefits and Everyday Life with Your Child on the Autism Spectrum
Printer-friendly version Book by Jaime B. & Elizabeth Tracy Parent Reviewed by Pennell Paugh April 20, 2026 (San Diego) – Local authors Jaime and Elizabeth Parent have written a major reference for persons who have disabilities, with particular focus on those who have autism. While the book specifically addresses the

Review of Ethan Talks to Animals: Eat Your Food Fussy Filo, by Nico Waters
Printer-friendly version Reviewed by Pennell Paugh April 20, 2026 (San Diego) — San Diego author Nico Waters has written a series of books for children. In Ethan Talks to Animals, second grader Ethan can talk to animals. Together with his dog, Chewie, Ethan helps their next-door neighbor’s cat eat his
Visit East County

DESTINATIONS: Borrego and beyond — a beautiful backcountry day
Printer-friendly versionBy Karen Pearlman, with photos by Karen Pearlman and Miriam Raftery Feb. 22, 2026 (San Diego County) — With an early wildflower bloom in Borrego, now is a perfect time for a day trip through San Diego County’s beautiful backcountry, including mountain and desert destinations. Making the pilgrimage to

We need your help! We have more news tips for East County issues than our budget can cover
Printer-friendly versionLast year tapped our resources at East County Magazine more than any on record, with so many major news stories. This year, we’ve had requests from readers to cover lots of important local issues, but costs have soared with inflation. We need your help to report on local news
People

Eight local women Honored at Soroptimist’s annual “Live Your Dream” Awards Celebration
Printer-friendly versionSoroptimist International of Valley de Oro recognizes women overcoming extraordinary obstacles to build better lives through education By Henri Migala Photo: Soroptimist Live Your Dream Award winners. Seated (left to right): Dr. Peggy Fischer, DVM, Valley de Oro Club Chair; Tenisha Back row (left to right): Sue Bucheman (member);

Donate to help pets in need at Alpine Pet Food and Supply Drive April 4
East County News Service March 14, 2026 (Alpine) – Dog and cat food, treats, grooming supplies, new pet toys, feeding bowls, beds, blankets, crates/carriers, leashes,…
Communities

Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve

Eight local women Honored at Soroptimist’s annual “Live Your Dream” Awards Celebration
Printer-friendly versionSoroptimist International of Valley de Oro recognizes women overcoming extraordinary obstacles to build better lives through education By Henri Migala Photo: Soroptimist Live Your Dream Award winners. Seated (left to right): Dr. Peggy Fischer, DVM, Valley de Oro Club Chair; Tenisha Back row (left to right): Sue Bucheman (member);
Features

Book review:The Mission at Home: Navigating Military Assignments, TRICARE, Education, Benefits and Everyday Life with Your Child on the Autism Spectrum
Printer-friendly version Book by Jaime B. & Elizabeth Tracy Parent Reviewed by Pennell Paugh April 20, 2026 (San Diego) – Local authors Jaime and Elizabeth Parent have written a major reference for persons who have disabilities, with particular focus on those who have autism. While the book specifically addresses the

Review of Ethan Talks to Animals: Eat Your Food Fussy Filo, by Nico Waters
Printer-friendly version Reviewed by Pennell Paugh April 20, 2026 (San Diego) — San Diego author Nico Waters has written a series of books for children. In Ethan Talks to Animals, second grader Ethan can talk to animals. Together with his dog, Chewie, Ethan helps their next-door neighbor’s cat eat his
What East County Topic Matters Most to You?
Get East County Wildfire, Emergency Alerts
Latest Stories
Sponsorship Placement
BIPARTISAN COALITION IN SENATE ROLLS OUT IMMIGRATION REFORMS
Printer-friendly versionBy Miriam Raftery January 30, 2013 (Washington D.C.) –One day after a bipartisan coalition of Senators (four Republicans and four Democrats) introduced a framework for immigration reforms, President Barack Obama has announced a four-part plan for comprehensive immigration changes The President’s plan includes a pathway to citizenship, strengthening border security, cracking down on employers who hire undocumented workers, and
FDA APPROVES THREE NEW DRUG TREATMENTS FOR TYPE 2 DIABETES
Printer-friendly version January 29, 2013 (San Diego)–The U.S. Food and Drug Administration today approved three new related products for use with diet and exercise to improve blood sugar control in adults with type 2 diabetes: Nesina (alogliptin) tablets, Kazano (alogliptin and metformin hydrochloride) tablets, and Oseni (alogliptin and pioglitazone) tablets. Alogliptin is a new active ingredient, while metformin hydrochloride
CLERK INJURED IN LIQUOR STORE ROBBERY IN LA MESA
Printer-friendly version Suspect fled in light blue minivan January 29, 2013 (La Mesa) – La Mesa Police offers responding to a robbery report at Sierra Market, 3834 Massachusetts Avenue, at 8:34 p.m. last night found a 68-year-old clerk bleeding from a wound to his head. The clerk told officers he was behind the cash counter when a black male
PHOTO OF THE WEEK: WILE.E COYOTE IN EAST COUNTY
Printer-friendly version January 29, 2013 (Santee)–Van Collingsworth, Executive Director of Preserve Wild Santee, snapped this portrait of a coyote this week. “The Coyote had just finished drinking from Sycamore Creek near the boundary of Fanita Ranch, MCAS- Miramar, and a Mission Trails Expansion Area parcel of East Elliot,” he states. “Sycamore Creek is an important wildlife corridor and is the
BETTER SURVIVAL RATES SEEN WITH LUMPECTOMY COMPARED WITH MASTECTOMY FOR EARLY BREAST CANCER
Printer-friendly version January 29, 2013 (San Diego)–A new analysis has found that lumpectomy plus radiation for early breast cancer may provide patients with a better chance of survival than mastectomy. Published early online in CANCER, a peer-reviewed journal of the American Cancer Society, the results provide confidence in the efficacy of breast-conserving treatments even among patients with aggressive, early
SHOULD SHU’LUUK WIND BE BUILT IN EAST COUNTY? HEARINGS JANUARY 29 AND 30 IN ALPINE AND CAMPO
Printer-friendly versionFederal comment period now open for Enviornmental Impact Statement; SDG&E also seeks approval for power lines tied to project without environmental review or public hearing By Miriam Raftery January 14, 2013 (Campo) – The Campo Indian tribe has proposed to lease a portion of its reservation to Invenergy LLC for an industrial energy project, Shu-luuk Wind. The project would
START SMART DRIVING CLASS FEBRUARY 21
Printer-friendly versionJanuary 28, 2013 (Alpine) – In response to the alarming teen fatality trend the Alpine Sheriff’s Station is hosting “Start Smart” for parents and teens (ages 15- 20) on February 21 at 7 p.m. at the Viejas Training Center, 5000 Willows Road, Alpine. The goal of the program is to reduce the number teen driving related injuries due to
DRIVING ON 100% SUNSHINE
Printer-friendly version By Roy L Hales Originally printed at San Diego Loves Green January 28, 2013 (San Diego)–Peder Norby’s interest in renewable energy goes back to his wind powered home in Denmark. Even then, Peder knew that someday he would drive an electric vehicle. In 2005, he and Julie built a 4,600 square house, overlooking the Agua Hedionda Lagoon in
FLEETWOOD MAC TO PERFORM AT VIEJAS ARENA JULY 5: TICKETS ON SALE FEB. 1
Printer-friendly version Rhino records to reissue landmark Rumours album on January 29 January 28, 2013 (Alpine) – Based on an overwhelming response to the recently announced Fleetwood Mac Live 2013 North American tour, which has already sold over 325,000 tickets, the band announced today that they will be adding 13 shows—including the Viejas Arena at San Diego State University. The newly announced leg of the
PHOTO OF THE WEEK: ALIEN INVASION?
Printer-friendly version January 28, 2013 (Ocotillo) – A reader on our Facebook page posted that when she drove east over the Mountains into Ocotillo recently at night, she was startled to see an array of blinking lights that resembled an “alien invasion.” Ocotillo resident Jim Pelley sent us this photo of the “invaders” — nearly 100 wind turbines flashing
LOCAL RESIDENTS JOIN NATIONAL PROTEST OF WALL STREET BAIL-OUT BILL
Printer-friendly versionBy Miriam Raftery September 26, 2008 (El Cajon) – East County residents angered by the Bush administration’s proposed $700 billion bail-out bill for Wall Street financial firms took to the streets yesterday as part of a national protest action organized by True Majority. Thousands protested across the nation (photo: New York protest, taken by Jeremy Scahill.) “Many people in
FDA ALERT: DEADLY TOXIN FOUND IN COFFEE & TEA; CANDY & INFANT FORMULA MAY ALSO BE TAINTED
Printer-friendly version September 25, 2008 (SAN DIEGO) – The U.S. Food and Drug Administration (FDA) issued a consumer alert today warning that numerous products have been found to be contaminated with melamine – the same deadly toxin that killed thousands of cats and dogs in contaminated pet food last year. The FDA found that seven Mr. Brown instant coffee and milk
PENDLETON FIRE CHARS 400 ACRES
Printer-friendly versionBy Miriam Raftery Capt. Nick Schuler, CAL-FIRE September 25, 2008 5:00 p.m. CAMP PENDLETON – More than 400 acres have burned at Camp Pendleton in a brush fire that remains active this evening. East County Magazine was the first local media to post news online of the fire, which began around 12:30 p.m. today The blaze began near Roblar
DRIVER SENTENCED FOR THREATENING PEACE ACTIVISTS IN RAMONA
Printer-friendly versionBy Miriam Raftery September 23, 2008 (RAMONA) – Keith Alan Davis, a Ramona man who drove his pickup truck toward a group of anti-war protesters n June, has been sentenced to probation, ordered to take anger-management classes and must perform 20 days of community service. “This is America. You can’t just go running people over, but let’s not just
7 BANDS HOLD CONCERT TO HELP FIRE VICTIMS OCT 4
Printer-friendly versionROC For Fire Relief Concert and Fire Expo Helps Neighbors, Celebrates Heroes Saturday, October 4th, 2008 12:00pm to 10:00pm Lakeside Rodeo Grounds, Lakeside www.rocsd.net Listen to music from the bands. October 1, 2008 (Lakeside) – “Relief is still needed in a serious way,” said Randy Seol of the band Strawberry Alarm Clock, a longtime San Diego resident who
CHEAP CHIC: SAVOR A RESALE FASHION SHOPPING SPREE
Printer-friendly versionBy Miriam Raftery September 22, 2008 (LA MESA) – If your budget is tight amid today’s rising prices, take heart! A fun way to shrink your clothing budget without sacrificing style is to treat yourself to a shopping spree in a delightful East County resale shop. My personal favorite resale outlet is Act II, which has two stores in
ALPINE BUSINESS NETWORKING ASSOCATION LAUNCHED
Printer-friendly version September 30, 2008 (ALPINE) – More than 50 business owners gathered at the Liar’s Club restaurant in Alpine Aug. 21 to celebrate the launch of the Alpine Business Networking Association ABNA). “`Fun in marketing’ is the key phrase to describe this organization,” said Greg Fox, president of ABNA. “What we are about is promoting the personal interaction of
A PURR-FECT PLACE
Printer-friendly versionAt new Tiger Trails haven in Alpine, rescued tigers run, swim for first time By Miriam Raftery September 17, 2008 (ALPINE) – Q: What happens when you take four captive-bred tigers and turn them loose in a facility large enough for them to run freely for the first time? A: A cat-aclysmic event complete with romping, frolicking and caterwauling,
HEROES HELPING HEROES
Printer-friendly versionBy Miriam Raftery What can be more heartwarming than a tale of heroes banding together to help victims of two devastating tragedies—East County wildfires and the 9/11 terrorist attacks? On September 11th, the City of La Mesa held a memorial service honoring rescue workers and victims of the 2001 terrorist attacks. The event, held at the City’s 9/11 memorial
THE GREENING OF LA MESA – MAYOR ART MADRID SHARES HIS VISION
Printer-friendly versionBy Miriam Raftery Mayor Madrid (R) with Shane Shaw of E-Village Beneath solar panel display at “Sustain La Mesa” festival Crowds flocked to view cooking demonstrations on solar ovens, visit with solar energy experts, get tips on water-saving landscaping and more at Sustain La Mesa, the City’s first annual Environmental Awareness Festival on September 13th in Harry Griffith Park.
Get Wildfire Alerts & Wildfire Emergency News
Partner To ECM
Our Engaged Audience
5 to 10 million hits
per month!
5 to 10 million hits
per month!
A quarter million visits
each month
Most widely read news site dedicated to
San Diego’s East County
Winner of over 150
journalism awards
“Sponsoring East County Magazine is a great way to reach our loyal and engaged readers, who value organizations and businesses that support nonprofit, independent news in the public interest and wildfire/emergency alerts that keep people safe and informed. Sponsors can choose to underwrite our community news site, support a favorite section or a new special section, underwrite an event, or sponsor our wildfire and emergency alerts.”
— Miriam Raftery, Founder of East County Magazine
Community Links
📬 Subscribe to ECM – 100% Free, Trusted by East County Since 2008
- Emergency alerts
- Breaking news
- No spam ever