Award-winning nonprofit media in the public interest, serving San Diego's inland region

Award-winning nonprofit media in the public interest, serving San Diego's inland region

Breaking News

Explore What Matters

Stay informed on the issues that shape East County. From local news and emergency alerts, to community celebrations

News Center

News Issues

San Diego Padres nearing record $3.9B sale

Printer-friendly versionEast County News Service Photo courtesy San Diego Padres Facebook page April 20, 2026 (San Diego) — The current owners of the San Diego Padres, the Seidler family, are reportedly in the final stages of an agreement to sell the team to a group led by private equity billionaire José

‘Bill Walton Way’ coming to a street near you in La Mesa

Printer-friendly version The Boys & Girls Club of East County La Mesa Clubhouse honored local basketball star Bill Walton by naming the gym after Walton in 2018. Walton died of colon cancer at age 71 in 2024. Story and photos by Karen Pearlman April 14, 2026 (La Mesa) — Bill Walton, who preferred

Politics

La Mesa City Council votes 5-0 approving e-bike safety pilot program

Printer-friendly versionBy Karen Pearlman  April 16, 2026 (La Mesa) — La Mesa is the latest city in San Diego County seeking to codify strict regulations on electric bicycles, specifically looking to protect riders under 12.  On Tuesday, the La Mesa City Council unanimously voted to establish a new e-bike safety pilot program

Wildfires and Emergencies

Events & Arts

Review of Ethan Talks to Animals: Eat Your Food Fussy Filo, by Nico Waters

Printer-friendly version  Reviewed by Pennell Paugh April 20, 2026 (San Diego) — San Diego author Nico Waters has written a series of books for children. In Ethan Talks to Animals, second grader Ethan can talk to animals. Together with his dog, Chewie, Ethan helps their next-door neighbor’s cat eat his

Visit East County

DESTINATIONS: Borrego and beyond — a beautiful backcountry day

Printer-friendly versionBy Karen Pearlman, with photos by Karen Pearlman and Miriam Raftery Feb. 22, 2026 (San Diego County) — With an early wildflower bloom in Borrego, now is a perfect time for a day trip through San Diego County’s beautiful backcountry, including mountain and desert destinations. Making the pilgrimage to

People

Communities

Features

Review of Ethan Talks to Animals: Eat Your Food Fussy Filo, by Nico Waters

Printer-friendly version  Reviewed by Pennell Paugh April 20, 2026 (San Diego) — San Diego author Nico Waters has written a series of books for children. In Ethan Talks to Animals, second grader Ethan can talk to animals. Together with his dog, Chewie, Ethan helps their next-door neighbor’s cat eat his

Get East County Wildfire, Emergency Alerts

Critical wildfire and emergency notifications delivered instantly.Join Neighbors who stay informed and prepared with our award winning Journalist

Latest Stories

Sponsorship Placement

HEROES HELPING HEROES

Printer-friendly versionBy Miriam Raftery What can be more heartwarming than a tale of heroes banding together to help victims of two devastating tragedies—East County wildfires and the 9/11 terrorist attacks? On September 11th, the City of La Mesa held a memorial service honoring rescue workers and victims of the 2001 terrorist attacks.   The event, held at the City’s 9/11 memorial

Read More ...

THE GREENING OF LA MESA – MAYOR ART MADRID SHARES HIS VISION

Printer-friendly versionBy Miriam Raftery Mayor Madrid (R) with Shane Shaw of E-Village Beneath solar panel display at “Sustain La Mesa” festival Crowds flocked to view cooking demonstrations on solar ovens, visit with solar energy experts, get tips on water-saving landscaping and more at Sustain La Mesa, the City’s first annual Environmental Awareness Festival on September 13th in Harry Griffith Park.

Read More ...

THE CITY OF LA MESA’S FIRST ANNUAL ENVIRONMENTAL AWARENESS FESTIVAL

Printer-friendly versionTHE CITY OF LA MESA’S FIRST ANNUAL ENVIRONMENTAL AWARENESS FESTIVAL La Mesa will conduct its First Annual Environmental Awareness “Sustain La Mesa” Festival on: Saturday, September 13, 2008 from 10:00 a.m. till 2:00 p.m. at Harry Griffen Park, 9550 Milden St. A total of 21 booths including education displays, light bulb exchange, recycling of non-hazardous materials, free shopping bags

Read More ...

FUN-FILLED FESTIVALS: SEPT. 12-30th

Printer-friendly versionBy Miriam Raftery Fall is in the air – the perfect time for an end-of-summer celebration or a visit to East County’s back country towns in the early days of autumn.  Find details on these at many other events at our calendar, which covers all communities east of I-15. Julian Apple Days are here!  Time to head up to

Read More ...

Register to Vote!

Printer-friendly versionVoter registration drives are being held at several East County locations listed below.   You must be registered by October 20th to vote in the November 4th presidential election. Registering in person means you don’t have to worry about forms getting lost in the mail or arriving too late.   If you’re not yet registered, you can sign up at any

Read More ...

WATER SHORTAGE REVIVES RECYCLED WATER PROPOSALS

Printer-friendly versionBy E.A. Barrera Photos by Daisy Sharrock October 1, 2008 (SAN DIEGO) – Water is the single biggest issue facing the future of San Diego County. Even the process for updating San Diego County’s land use general plan – the so-called General Plan 2020 process – depends on the availability and amount of water the area will sustain. "Water

Read More ...

Editor’s Message

Printer-friendly versionDear Readers, Back in the Dark Ages before Internet and cell phones, chatting over the back fence with neighbors was the cool way to get news  Think of this site as your virtual back fence: a place to share your views with neighbors all over East County! We started this publication to fill a news void, give voice to

Read More ...

Health Tips

Printer-friendly version HUMAN WEST NILE VIRUS CASES REACH FIVE TOTAL SAN DIEGO August 18, 2008 — Another confirmed locally-acquired human case of West Nile virus (WNV) brings the year-to-date total to five—including one patient in East County, according to the County Health & Human Services Agency (HHSA).   FDA DECISION ON BPA OUTRAGES HEALTH ADVOCATES FALLS CHURCH, Va., Aug 20, 2008

Read More ...

Citizens “Take Action!” Guide

Printer-friendly versionWhose interests are your elected officials representing: the people–or the special interests? Too many voters haven’t got a clue—so East County Magazine is shedding light into those smoke-hazed back-rooms in Washington D.C. and Sacramento, enabling you to keep up with what your elected officials are doing – and decide whether or not they deserve your vote next election. You

Read More ...

PRIVACY 101: DATA POLLUTION–HOW TO PROTECT YOURSELF AND YOUR BUSINESS

Printer-friendly versionBy Darity Wesley "Data is the pollution problem of the Information Age." -Bruce Schneier April 28, 2009 (San Diego’s East County)–Just about every person delivers some form of data into the cyber-world at least once daily. We leave digital footprints with every website we visit, every tweet we Twitter, and every purchase we make either online or on the

Read More ...

SCHWARZENEGGER DECLARES EMERGENCY, TRAVEL ADVISORY ISSUED OVER SWINE FLU

Printer-friendly versionHUNTER SEEKS CLOSURE OF BORDER UPDATED April 29, 2009 (San Diego)—Governor Arnold Schwarzenegger has declared a state of emergency in California to request federal funds for emergency services and supplies to combat the disease. To date, 91 cases have been confirmed in the U.S., including 11 in California and five in San Diego County. The first U.S. death, a

Read More ...

WATER CONSERVATION GARDEN CELEBRATES 10th BIRTHDAY

Printer-friendly versionApril 28, 2009 (El Cajon)–The Water Conservation Garden at Cuyamaca College celebrated its tenth birthday on Saturday, April 25. Garden Executive Director Marty Eberhardt commented on the remarkable timing of the event. “Just two days ago, the San Diego County Water Authority Board of Directors declared a Level 2 Drought Alert, which means that retail agencies will soon be

Read More ...

TEMPEST IN A TEAPOT? LOCAL LEGISLATORS SQUARE OFF OVER TAX DAY “TEA PARTY” PROTESTS

Printer-friendly versionBy Miriam Raftery April 27, 2009 (San Diego’s East County)—California’s Republican legislators joined in a “tea party” tax protest in Sacramento earlier this month. In response, Democratic leaders staged a “reality check” to unveil a 150-foot long scroll listing $26 billion in budget cuts made since 2003–warning that more severe cuts to schools and other essential programs would be

Read More ...

BOXER INTRODUCES RESOLUTION CONDEMNING AFGHAN MARITAL RAPE LAW: URGES AFGHAN LEADERS TO RESPECT WOMEN’S RIGHTS

Printer-friendly versionApril 27, 2009 (Washington, D.C.) Senators Barbara Boxer (D-CA) and Olympia Snowe (R-ME), along with Representatives Carolyn Maloney (D-NY), Judy Biggert (R-IL) and Tammy Baldwin (D-WI) have introduced a concurrent resolution in the Senate and House of Representatives calling on Afghanistan’s leaders to repudiate a new Afghan law that legalizes marital rape and imposes other Taliban-era restrictions on Shiite

Read More ...

MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

Printer-friendly versionTHE INTERNAL CUSTOMER–MORE IMPORTANT THAN YOU MAY THINK> By Rama Beerfas May 1, 2009 (San Diego’s East County) –In our previous installment, we looked at customer service as your #1 marketing tool. (If you missed it, check it out at http://www.eastcountymagazine.org/?q=taxonomy/term/310.) This month, we focus on what exactly an internal customer is–nd why internal customers are just as important

Read More ...

FLOOD OF RATEPAYER PROTESTS PROMPTS HELIX WATER TO HOLD EMERGENCY MEETING MONDAY, APRIL 27 AT 2 PM; CRITICS CONTEND DISTRICT PLAN IS UNFAIR TO BIG FAMILIES & LARGE LOT OWNERS

Printer-friendly version  Update April 28: Despite strong public protest, Helix Water District approved eliminating agricultural meters for 900 customers and accepted other staff recommendations. Watch for details soon.   By Miriam Raftery April 26, 2009 (La Mesa)—Deluged by hundreds of calls from residents irate about steep rate increases for heavy water use, and by many seeking irrigation meters to qualify

Read More ...

U.S. DECLARES SWINE FLU EMERGENCY; BORDER CROSSERS, AIR TRAVELERS TO BE SCREENED FOR ILLNESS

Printer-friendly versionApril 26, 2009 (Washington D.C.)—The U.S. Department of Health and Human Services declared a public emergency today in the United States due to the outbreak of a new strain of swine flu in five states (California, Ohio, New York, Kansas and Texas). “We have implemented passive surveillance protocols to screen individuals who may arrive at our borders,” Homeland Security

Read More ...

Get Wildfire Alerts & Wildfire Emergency News

Stay ahead of emergencies with real-time notifications delivered directly to your inbox when seconds count.

Partner To ECM

Connect with East County’s most informed and engaged community. Our readers trust ECM for critical news and actively support local businesses.

Our Engaged Audience

Unique Visitors

5 to 10 million hits

per month!

Number of Visitors
0

5 to 10 million hits

per month!

A quarter million visits

each month

Most widely read news site dedicated to

San Diego’s East County

Winner of over 150

journalism awards

“Sponsoring East County Magazine is a great way to reach our loyal and engaged readers, who value organizations and businesses that support nonprofit, independent news in the public interest and wildfire/emergency alerts that keep people safe and informed. Sponsors can choose to underwrite our community news site, support a favorite section or a new special section, underwrite an event, or sponsor our wildfire and emergency alerts.”

Miriam Raftery, Founder of East County Magazine

Thanks To Our Major Sponsors

📬 Subscribe to ECM – 100% Free, Trusted by East County Since 2008

Reviews and Feedback