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With Eric Swalwell’s scandalous implosion, Xavier Becerra surges in race for California governor
Printer-friendly versionBy Dan Walters This story was originally printed in CalMatters, the only nonprofit newsroom devoted solely to covering statewide issues that affect all Californians. Sign up for WeeklyMatters for a Saturday morning digest of the latest news and commentary from the Golden State. This story is part of California Voices, a commentary

Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve
News Issues

San Diego Padres nearing record $3.9B sale
Printer-friendly versionEast County News Service Photo courtesy San Diego Padres Facebook page April 20, 2026 (San Diego) — The current owners of the San Diego Padres, the Seidler family, are reportedly in the final stages of an agreement to sell the team to a group led by private equity billionaire José

‘Bill Walton Way’ coming to a street near you in La Mesa
Printer-friendly version The Boys & Girls Club of East County La Mesa Clubhouse honored local basketball star Bill Walton by naming the gym after Walton in 2018. Walton died of colon cancer at age 71 in 2024. Story and photos by Karen Pearlman April 14, 2026 (La Mesa) — Bill Walton, who preferred
Politics

With Eric Swalwell’s scandalous implosion, Xavier Becerra surges in race for California governor
Printer-friendly versionBy Dan Walters This story was originally printed in CalMatters, the only nonprofit newsroom devoted solely to covering statewide issues that affect all Californians. Sign up for WeeklyMatters for a Saturday morning digest of the latest news and commentary from the Golden State. This story is part of California Voices, a commentary

La Mesa City Council votes 5-0 approving e-bike safety pilot program
Printer-friendly versionBy Karen Pearlman April 16, 2026 (La Mesa) — La Mesa is the latest city in San Diego County seeking to codify strict regulations on electric bicycles, specifically looking to protect riders under 12. On Tuesday, the La Mesa City Council unanimously voted to establish a new e-bike safety pilot program
Wildfires and Emergencies

Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve

Cal State University San Marcos and nearby homes evacuated due to brush fire
East County Wildfire & Emergency Alerts April 5, 2026 (San Marcos) – The #MoreeFire in San Marcos has led to evacuations, including the California State…
Events & Arts

Book review:The Mission at Home: Navigating Military Assignments, TRICARE, Education, Benefits and Everyday Life with Your Child on the Autism Spectrum
Printer-friendly version Book by Jaime B. & Elizabeth Tracy Parent Reviewed by Pennell Paugh April 20, 2026 (San Diego) – Local authors Jaime and Elizabeth Parent have written a major reference for persons who have disabilities, with particular focus on those who have autism. While the book specifically addresses the

Review of Ethan Talks to Animals: Eat Your Food Fussy Filo, by Nico Waters
Printer-friendly version Reviewed by Pennell Paugh April 20, 2026 (San Diego) — San Diego author Nico Waters has written a series of books for children. In Ethan Talks to Animals, second grader Ethan can talk to animals. Together with his dog, Chewie, Ethan helps their next-door neighbor’s cat eat his
Visit East County

DESTINATIONS: Borrego and beyond — a beautiful backcountry day
Printer-friendly versionBy Karen Pearlman, with photos by Karen Pearlman and Miriam Raftery Feb. 22, 2026 (San Diego County) — With an early wildflower bloom in Borrego, now is a perfect time for a day trip through San Diego County’s beautiful backcountry, including mountain and desert destinations. Making the pilgrimage to

We need your help! We have more news tips for East County issues than our budget can cover
Printer-friendly versionLast year tapped our resources at East County Magazine more than any on record, with so many major news stories. This year, we’ve had requests from readers to cover lots of important local issues, but costs have soared with inflation. We need your help to report on local news
People

Eight local women Honored at Soroptimist’s annual “Live Your Dream” Awards Celebration
Printer-friendly versionSoroptimist International of Valley de Oro recognizes women overcoming extraordinary obstacles to build better lives through education By Henri Migala Photo: Soroptimist Live Your Dream Award winners. Seated (left to right): Dr. Peggy Fischer, DVM, Valley de Oro Club Chair; Tenisha Back row (left to right): Sue Bucheman (member);

Donate to help pets in need at Alpine Pet Food and Supply Drive April 4
East County News Service March 14, 2026 (Alpine) – Dog and cat food, treats, grooming supplies, new pet toys, feeding bowls, beds, blankets, crates/carriers, leashes,…
Communities

Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve

Eight local women Honored at Soroptimist’s annual “Live Your Dream” Awards Celebration
Printer-friendly versionSoroptimist International of Valley de Oro recognizes women overcoming extraordinary obstacles to build better lives through education By Henri Migala Photo: Soroptimist Live Your Dream Award winners. Seated (left to right): Dr. Peggy Fischer, DVM, Valley de Oro Club Chair; Tenisha Back row (left to right): Sue Bucheman (member);
Features

Book review:The Mission at Home: Navigating Military Assignments, TRICARE, Education, Benefits and Everyday Life with Your Child on the Autism Spectrum
Printer-friendly version Book by Jaime B. & Elizabeth Tracy Parent Reviewed by Pennell Paugh April 20, 2026 (San Diego) – Local authors Jaime and Elizabeth Parent have written a major reference for persons who have disabilities, with particular focus on those who have autism. While the book specifically addresses the

Review of Ethan Talks to Animals: Eat Your Food Fussy Filo, by Nico Waters
Printer-friendly version Reviewed by Pennell Paugh April 20, 2026 (San Diego) — San Diego author Nico Waters has written a series of books for children. In Ethan Talks to Animals, second grader Ethan can talk to animals. Together with his dog, Chewie, Ethan helps their next-door neighbor’s cat eat his
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HUNDREDS FLOCK TO JULIAN BLUEGRASS FESTIVAL
Printer-friendly versionBy Miriam Raftery September 21, 2008 (JULIAN) – “We’ve had at least 500 people here so far,” Dick Thilken, president of the Julian Lions Club said of the 38th annual Julian Bluegrass Festival on Sunday afternoon, September 21st. “Each day we’ve had six musical groups playing.” Besides officially scheduled acts, players from various areas joined in for some impromptu
PHOTOS FROM OUR READERS & STAFF
Printer-friendly versionOctober 1, 2008 (EAST COUNTY) – BEST PICS FROM EAST COUNTY LAST MONTH Printer-friendly version
ALPINE BUSINESS NETWORKING ASSOCATION LAUNCHED
Printer-friendly version September 30, 2008 (ALPINE) – More than 50 business owners gathered at the Liar’s Club restaurant in Alpine Aug. 21 to celebrate the launch of the Alpine Business Networking Association ABNA). “`Fun in marketing’ is the key phrase to describe this organization,” said Greg Fox, president of ABNA. “What we are about is promoting the personal interaction of
PEOPLE POWER – WORLD’S LAST CASES OF POLIO?
Printer-friendly versionLocal Rotary Members Strive to End Global Scourge By Miriam Raftery October 1, 2008 (San Diego’s East County) — Polio, once the most dreaded childhood disease which killed or paralyzed millions of people, may soon be eradicated worldwide – and members of local Rotary chapters are eagerly pitching in to rid the globe of this silent killer. Since the
THE ROLLING REVIEWER – AN ANTIQUE STORY
Printer-friendly versionBy Janelle Eckardt October 1, 2008 (La Mesa) — When considering a place and/or attraction in the East County to highlight from my perspective as a 20-something woman in a wheelchair, La Mesa’s long row of antique shops didn’t immediately rank high on my list. This is not to say that I don’t appreciate the fine crafts of generations
IN SEARCH OF THE GREAT PUMPKIN
Printer-friendly versionOur Guide to East County Pumpkin Patches Article and photos By Daisy Sharrock Leon Thompson. Bear Padilla checks out pumpkins at Bates Nut Farm. There is something wonderful about autumn. Even here in East County, where the temperature dips only a fraction compared to much of the country, you can still feel a tinge of crisp coolness ushering in
EDITORIAL – BLUETOOTH BLUES
Printer-friendly versionBy Miriam Raftery October 1, 2008 (San Diego’s East County) Legislators who voted to ban cell phone usage while driving obviously never tried communicating via a a hands-free device while traversing East County’s back roads and byways, where even normal cell phone service is spotty at best and often non-existent. I’m certain that if these do-gooders in Sacramento had
People Power – On the Trail With the Rock “Doc”: Bringing Natural Science to Reservation Children
Printer-friendly versionBy Miriam Raftery October 1, 2008 (Mesa Grande reservation) – Bouncing down a dusty dirt road with hairpin turns so narrow that we have to honk our horn to warn oncoming drivers, we descend past Lake Sutherland into a deep gorge. We emerge in a hidden valley—home of the lower Mesa Grande Indian reservation. The most remote tribal village
A PURR-FECT PLACE
Printer-friendly versionAt new Tiger Trails haven in Alpine, rescued tigers run, swim for first time By Miriam Raftery September 17, 2008 (ALPINE) – Q: What happens when you take four captive-bred tigers and turn them loose in a facility large enough for them to run freely for the first time? A: A cat-aclysmic event complete with romping, frolicking and caterwauling,
GOOD MONEY: MARKET CRISIS? 10 THINGS YOU SHOULD DO NOW!
Printer-friendly versionGOOD MONEY: Your guide to profitable and socially responsible investing By Judith L. Seid, CFP ® October 1, 2008 (La Mesa) — The crisis on Wall Street caused by the bursting of the real-estate bubble has now lasted 13 months and has caused far more damage than analysts initially forecast. Three of the five biggest American investment banks have
PRIVACY 101: DATA POLLUTION–HOW TO PROTECT YOURSELF AND YOUR BUSINESS
Printer-friendly versionBy Darity Wesley "Data is the pollution problem of the Information Age." -Bruce Schneier April 28, 2009 (San Diego’s East County)–Just about every person delivers some form of data into the cyber-world at least once daily. We leave digital footprints with every website we visit, every tweet we Twitter, and every purchase we make either online or on the
SCHWARZENEGGER DECLARES EMERGENCY, TRAVEL ADVISORY ISSUED OVER SWINE FLU
Printer-friendly versionHUNTER SEEKS CLOSURE OF BORDER UPDATED April 29, 2009 (San Diego)—Governor Arnold Schwarzenegger has declared a state of emergency in California to request federal funds for emergency services and supplies to combat the disease. To date, 91 cases have been confirmed in the U.S., including 11 in California and five in San Diego County. The first U.S. death, a
CHALLENGE IN CURBING SPREAD OF SWINE FLU: HALF OF WORKFORCE LACKS PAID SICK DAYS
Printer-friendly versionBy Miriam Raftery April 27, 2009 (Washington D.C.) – At least 50 cases of swine flu have been confirmed in the U.S. with confirmed cases in many other countries today, prompting the World Health Organization (WHO) to raise its pandemic alert level to Phase 4 for the first time ever. Locally, Christian Cornerstone Academy in Mira Mesa has closed
WATER CONSERVATION GARDEN CELEBRATES 10th BIRTHDAY
Printer-friendly versionApril 28, 2009 (El Cajon)–The Water Conservation Garden at Cuyamaca College celebrated its tenth birthday on Saturday, April 25. Garden Executive Director Marty Eberhardt commented on the remarkable timing of the event. “Just two days ago, the San Diego County Water Authority Board of Directors declared a Level 2 Drought Alert, which means that retail agencies will soon be
TEMPEST IN A TEAPOT? LOCAL LEGISLATORS SQUARE OFF OVER TAX DAY “TEA PARTY” PROTESTS
Printer-friendly versionBy Miriam Raftery April 27, 2009 (San Diego’s East County)—California’s Republican legislators joined in a “tea party” tax protest in Sacramento earlier this month. In response, Democratic leaders staged a “reality check” to unveil a 150-foot long scroll listing $26 billion in budget cuts made since 2003–warning that more severe cuts to schools and other essential programs would be
BOXER INTRODUCES RESOLUTION CONDEMNING AFGHAN MARITAL RAPE LAW: URGES AFGHAN LEADERS TO RESPECT WOMEN’S RIGHTS
Printer-friendly versionApril 27, 2009 (Washington, D.C.) Senators Barbara Boxer (D-CA) and Olympia Snowe (R-ME), along with Representatives Carolyn Maloney (D-NY), Judy Biggert (R-IL) and Tammy Baldwin (D-WI) have introduced a concurrent resolution in the Senate and House of Representatives calling on Afghanistan’s leaders to repudiate a new Afghan law that legalizes marital rape and imposes other Taliban-era restrictions on Shiite
MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH
Printer-friendly versionTHE INTERNAL CUSTOMER–MORE IMPORTANT THAN YOU MAY THINK> By Rama Beerfas May 1, 2009 (San Diego’s East County) –In our previous installment, we looked at customer service as your #1 marketing tool. (If you missed it, check it out at http://www.eastcountymagazine.org/?q=taxonomy/term/310.) This month, we focus on what exactly an internal customer is–nd why internal customers are just as important
WELCOME RECEPTION MAY 5 FOR NEW GCCD CHANCELLOR: DEALING WITH BUDGET CRISIS A TOP PRIORITY
Printer-friendly versionApril 26, 2009 (El Cajon)–– Talk about a baptism by fire. Dr. Cindy L. Miles has started a new job as chancellor of the Grossmont-Cuyamaca Community College District at a time of fiscal uncertainty amid what some economists still expect to be the deepest recession in the modern era. Limited funding by the state at a time of escalating
FLOOD OF RATEPAYER PROTESTS PROMPTS HELIX WATER TO HOLD EMERGENCY MEETING MONDAY, APRIL 27 AT 2 PM; CRITICS CONTEND DISTRICT PLAN IS UNFAIR TO BIG FAMILIES & LARGE LOT OWNERS
Printer-friendly version Update April 28: Despite strong public protest, Helix Water District approved eliminating agricultural meters for 900 customers and accepted other staff recommendations. Watch for details soon. By Miriam Raftery April 26, 2009 (La Mesa)—Deluged by hundreds of calls from residents irate about steep rate increases for heavy water use, and by many seeking irrigation meters to qualify
U.S. DECLARES SWINE FLU EMERGENCY; BORDER CROSSERS, AIR TRAVELERS TO BE SCREENED FOR ILLNESS
Printer-friendly versionApril 26, 2009 (Washington D.C.)—The U.S. Department of Health and Human Services declared a public emergency today in the United States due to the outbreak of a new strain of swine flu in five states (California, Ohio, New York, Kansas and Texas). “We have implemented passive surveillance protocols to screen individuals who may arrive at our borders,” Homeland Security
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