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With Eric Swalwell’s scandalous implosion, Xavier Becerra surges in race for California governor
Printer-friendly versionBy Dan Walters This story was originally printed in CalMatters, the only nonprofit newsroom devoted solely to covering statewide issues that affect all Californians. Sign up for WeeklyMatters for a Saturday morning digest of the latest news and commentary from the Golden State. This story is part of California Voices, a commentary

Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve
News Issues

San Diego Padres nearing record $3.9B sale
Printer-friendly versionEast County News Service Photo courtesy San Diego Padres Facebook page April 20, 2026 (San Diego) — The current owners of the San Diego Padres, the Seidler family, are reportedly in the final stages of an agreement to sell the team to a group led by private equity billionaire José

‘Bill Walton Way’ coming to a street near you in La Mesa
Printer-friendly version The Boys & Girls Club of East County La Mesa Clubhouse honored local basketball star Bill Walton by naming the gym after Walton in 2018. Walton died of colon cancer at age 71 in 2024. Story and photos by Karen Pearlman April 14, 2026 (La Mesa) — Bill Walton, who preferred
Politics

With Eric Swalwell’s scandalous implosion, Xavier Becerra surges in race for California governor
Printer-friendly versionBy Dan Walters This story was originally printed in CalMatters, the only nonprofit newsroom devoted solely to covering statewide issues that affect all Californians. Sign up for WeeklyMatters for a Saturday morning digest of the latest news and commentary from the Golden State. This story is part of California Voices, a commentary

La Mesa City Council votes 5-0 approving e-bike safety pilot program
Printer-friendly versionBy Karen Pearlman April 16, 2026 (La Mesa) — La Mesa is the latest city in San Diego County seeking to codify strict regulations on electric bicycles, specifically looking to protect riders under 12. On Tuesday, the La Mesa City Council unanimously voted to establish a new e-bike safety pilot program
Wildfires and Emergencies

Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve

Cal State University San Marcos and nearby homes evacuated due to brush fire
East County Wildfire & Emergency Alerts April 5, 2026 (San Marcos) – The #MoreeFire in San Marcos has led to evacuations, including the California State…
Events & Arts

Book review:The Mission at Home: Navigating Military Assignments, TRICARE, Education, Benefits and Everyday Life with Your Child on the Autism Spectrum
Printer-friendly version Book by Jaime B. & Elizabeth Tracy Parent Reviewed by Pennell Paugh April 20, 2026 (San Diego) – Local authors Jaime and Elizabeth Parent have written a major reference for persons who have disabilities, with particular focus on those who have autism. While the book specifically addresses the

Review of Ethan Talks to Animals: Eat Your Food Fussy Filo, by Nico Waters
Printer-friendly version Reviewed by Pennell Paugh April 20, 2026 (San Diego) — San Diego author Nico Waters has written a series of books for children. In Ethan Talks to Animals, second grader Ethan can talk to animals. Together with his dog, Chewie, Ethan helps their next-door neighbor’s cat eat his
Visit East County

DESTINATIONS: Borrego and beyond — a beautiful backcountry day
Printer-friendly versionBy Karen Pearlman, with photos by Karen Pearlman and Miriam Raftery Feb. 22, 2026 (San Diego County) — With an early wildflower bloom in Borrego, now is a perfect time for a day trip through San Diego County’s beautiful backcountry, including mountain and desert destinations. Making the pilgrimage to

We need your help! We have more news tips for East County issues than our budget can cover
Printer-friendly versionLast year tapped our resources at East County Magazine more than any on record, with so many major news stories. This year, we’ve had requests from readers to cover lots of important local issues, but costs have soared with inflation. We need your help to report on local news
People

Eight local women Honored at Soroptimist’s annual “Live Your Dream” Awards Celebration
Printer-friendly versionSoroptimist International of Valley de Oro recognizes women overcoming extraordinary obstacles to build better lives through education By Henri Migala Photo: Soroptimist Live Your Dream Award winners. Seated (left to right): Dr. Peggy Fischer, DVM, Valley de Oro Club Chair; Tenisha Back row (left to right): Sue Bucheman (member);

Donate to help pets in need at Alpine Pet Food and Supply Drive April 4
East County News Service March 14, 2026 (Alpine) – Dog and cat food, treats, grooming supplies, new pet toys, feeding bowls, beds, blankets, crates/carriers, leashes,…
Communities

Crest residents urged to take action against wildfire risks with free Home Assessment Program
Printer-friendly versionBy Morgan Dioli and Diana Griffin April 21, 2026 (Crest) – The Crest community is stepping up wildfire preparedness efforts by participating in the Fire Safe Council of San Diego County’s 2026 Home Assessment Program. It’s a free, voluntary service designed to help residents reduce wildfire risks and improve

Eight local women Honored at Soroptimist’s annual “Live Your Dream” Awards Celebration
Printer-friendly versionSoroptimist International of Valley de Oro recognizes women overcoming extraordinary obstacles to build better lives through education By Henri Migala Photo: Soroptimist Live Your Dream Award winners. Seated (left to right): Dr. Peggy Fischer, DVM, Valley de Oro Club Chair; Tenisha Back row (left to right): Sue Bucheman (member);
Features

Book review:The Mission at Home: Navigating Military Assignments, TRICARE, Education, Benefits and Everyday Life with Your Child on the Autism Spectrum
Printer-friendly version Book by Jaime B. & Elizabeth Tracy Parent Reviewed by Pennell Paugh April 20, 2026 (San Diego) – Local authors Jaime and Elizabeth Parent have written a major reference for persons who have disabilities, with particular focus on those who have autism. While the book specifically addresses the

Review of Ethan Talks to Animals: Eat Your Food Fussy Filo, by Nico Waters
Printer-friendly version Reviewed by Pennell Paugh April 20, 2026 (San Diego) — San Diego author Nico Waters has written a series of books for children. In Ethan Talks to Animals, second grader Ethan can talk to animals. Together with his dog, Chewie, Ethan helps their next-door neighbor’s cat eat his
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“Delana’s Dirty Pizza” Wins Charity Cook-Off at New Sammy’s in La Mesa
Printer-friendly versionIf you’re a fan of Sammy’s Wood-fired Pizza, check out "Delana’s Dirty Pizza" featured on the menu through mid-September. The creation concocted by Delana Bennett of Star 94.1 radio’s “Jeff and Jer Showgram” was judged the winner during a charity cook-off held August 13th to kick off the grand opening of Sammy’s newest location in the La Mesa Trolley
The Will Power Report – Solar Roofs
Printer-friendly version Nothing but the Truth! By Will Power The real unemployment rate in the U.S. is over 7%. Many people have stopped looking for jobs. Particularly hard hit is the construction business, due to the mortgage meltdown. The thin-film solar panel business needs a government subsidy and tax breaks for homeowners who install prefab solar panels. The new laser-deposited

Still No County Fire Department Five Years After Cedar Blaze
Printer-friendly version Still No County Fire Department Five Years After Cedar Blaze By E.A. Barrera “Given the existing high-risk conditions that are projected to continue into the future, destructive firestorms will certainly occur again. Yet, even armed with this knowledge and after the Cedar Fire wake-up call, the San Diego region is woefully unprepared.” — San Diego County Grand
Faith, Science and Anti-Catholicism: “THE X-FILES: I WANT TO BELIEVE”
Printer-friendly versionBy E.A. Barrera Courtesy of 20th Century Fox. “It is the glory of God to conceal a thing: but the honor of kings is to search out a matter.” Proverbs 25:2 King James Bible “THE X-FILES: I WANT TO BELIEVE” is a solid, if not often campy thriller involving the nightmares and paranoia many science-fiction fans crave. The
Senior Citizens’ Resources
Printer-friendly version In loving memory of Philip Genser Printer-friendly version
COMING SOON!
Printer-friendly versionNews, views and resources to improve communities in San Diego’s eastern region* Local and regional news Award-winning team of journalists Wildfire/emergency alerts National news links Best of East County (highlights attractions and activities) Calendar of events (concerts, shows, festivals and more) East County Eater restaurant reviews Lively and informative features Columns and editorials representing diverse voices Voter information People
CLEAN, GREEN MACHINES: ALTERNATIVE FUEL VEHICLES ON SHOW AT STREET SMART SAN DIEGO JUNE 7
Printer-friendly versionJune 1, 2009 (San Diego)—In San Diego, vehicle emissions are the number one cause of greenhouse emissions that cause global warming. Fortunately, a new generation of vehicles powered by alternative fuels now provides cleaner options for us all. Check out the latest innovations in alternative fuel vehicles from showroom models to electric sports cars and scooters at the third
DINO MOUNTAIN ROARS TO LIFE AT THE SAN DIEGO ZOO’S WILD ANIMAL PARK
Printer-friendly versionStory by Marisa Kezirian Photo by Ken Bohn, San Diego Zoo May 31, 2009 2009 (Escondido)–For a limited time this summer, the San Diego Zoo’s Wild Animal Park offers its exceptional exhibit, Dino Mountain. The mechanical robotic dinosaurs come to life and give viewers a true life experience of being up close and personal with some of the
MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH
Printer-friendly versionInternal Customers’ Interaction with External Customers: The Ultimate Marketing Tool By Rama Beerfas June 1, 2009 (San Diego’s East County) –In our previous installment, we looked at how important your internal customers (employees) are to the success of your business. (If you missed it, check it out at http://eastcountymagazine.org/?q=node/986). Of course, no matter how good your relationship is with
PARKWAY PLAZA BECOMES ART GALLERY FOR EAST COUNTY KIDS
Printer-friendly versionBy Gayle Early June 1, 2009 (El Cajon)—Six art pieces selected from each of 87 participating middle and elementary schools were on display at the 19th Annual Kids Art Show last month at Westfield Parkway. Cookies accompanied a reception in the mall, just around the corner from Macy’s. Each artist received a blue ribbon, including Sophia Coseip, whose artwork
DOWNTOWN ARCHWAY IN EL CAJON: NEW CITY LANDMARK TO BE DEDICATED JUNE 10th
Printer-friendly versionJune 1, 2009 (El Cajon) The public is invited to the official lighting of downtown El Cajon’s new archway, which is being installed this week. A lighting ceremony will be held at the closing of the Classic Car Show on Wednesday, June 10th at 8:00 p.m. The new City landmark will arch over West Main Street, just west of
EL CAJON LAUNCHES PROGRAM TO PREVENT HOME FORECLOSURES
Printer-friendly versionJune 1, 2009 (El Cajon) If you’re a homeowner in need of help to avoid foreclosure, take heart! Starting today, the City of El Cajon is offering help through a new Homeownership Foreclosure Program (HFP). The HFP Program provides a toolbox of alternatives for low and moderate-income homeowners of properties within the incorporated City of El Cajon who are
SDG&E TEAMS WITH GOOGLE TO PROVIDE ENERGY USAGE DATA TO CUSTOMERS
Printer-friendly versionMay 30, 2009 (San Diego) San Diego Gas & Electric Company (SDG&E) has announced a partnership with Google that, by the end of this year, will enable SDG&E customers to obtain their daily energy usage information via the popular Web site with Google’s new Google PowerMeter gadget (http://www.google.org/powermeter/ ). The data will be made available through SDG&E’s digital smart
IT’S IN THE HOLE! RANCHO SAN DIEGO-JAMUL CHAMBER INVITES YOU TO JOIN GOLF TOURNAMENT JUNE 26—OR SPONSOR A WOUNDED VET TO PLAY
Printer-friendly versionJune 1, 2009 (El Cajon)– The Rancho San Diego Jamul Chamber of Commerce is having its second annual golf tournament and networking event on June 26th. “Come join the fun. Last year’s event was a blast and this year is going to top it,” pledged Valerie Harrison, president. Guests who don’t golf or can’t attend are urged to sponsor
SCHOLARSHIPS OFFERED FOR DISABLED STUDENTS IN I.T. ONLINE TRAINING
Printer-friendly versionMay 29, 2009 (San Diego)—“We will be awarding 20 scholarships for our second class, which is scheduled to begin at the end of July,” said Cindy Lennon, special projects coordinator for Able-Disabled Advocacy. “Applications are due on June 15th.” So far, 19 students have signed up in six tracks for online IT training. Students are now being recruited for
NEW VETERANS’ CEMETERY APPROVED AT MIRAMAR, MAY OPEN BY LATE 2010
Printer-friendly versionMay 29, 2009 (San Diego) – Congressman Bob Filner, Chairman of the House Veterans’ Affairs Committee, announced today that the Department of Veterans Affairs has chosen a San Diego firm, Van Dyke Landscape Associates, to design a newly-approved Miramar Satellite Cemetery. “Progress at last!” said Congressman Filner, who chairs the House Committee on Veterans Affairs. “We need to move
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