East County Magazine
Shop Local! Check directories at these merchant groups to find local stores in city centers and small towns:
- Alpine Chamber of Commerce
- Borrego Springs Chamber of Commerce
- Downtown El Cajon
- Escondido Chamber of Commerce
- Lakeside Chamber of Commerce
- Julian Chamber of Commerce
- La Mesa Chamber of Commerce
- La Mesa Village Association
- Poway Chamber of Commerce
- Ramona Chamber of Commerce
- San Diego East County Regional Chamber
- Santee Chamber of Commerce
- Ramona Chamber of Commerce
Lakeside welcomes December with two-part holiday cheer
East County News Service Nov. 25, 2025 (Lakeside) — The heart of cozy Lakeside will transform into a hub of festive activity next month, anchored by two of its warmest community traditions: the annual “Spirit of Christmas” celebration and the return of the popular “Mrs. Claus’ Christmas Resale Shoppe.” Sponsored by the Lakeside Chamber of Commerce, the Spirit of
Tight budget? Check out clothing options at Goodwill
“Thrifting is a treasure hunt. You never know what you’ll find.” – Darlene Cossio, Goodwill Director of Marketing and Communications in La Mesa By Heidi Hope November 20, 2025 (La Mesa) – In today’s tight economy, with many people struggling financially, one of the best ways to stretch your dollars is by shopping at thrift stores. At Goodwill, you will
Sara’s Selections: Mother-daughter duo strives for sustainability and women’s empowerment through fashion
By Heidi Hope November 20, 2025 (La Mesa) — The front window at Sara’s Selections in La Mesa proclaims ,”There are always flowers for those who want to see them.” The clothing boutique is filled with floral motifs, feminine touches and empowering quotes for women. The store sells chic Bohemian- styled fashions with a modern touch on classic pieces. The
ACT II provides budget-friendly and stylish women’s fashions
By Heidi Hope November 18, 2025 (La Mesa)– For 43 years, Act II has been a thriving and successful boutique offering women’s resale fashion in La Mesa’s downtown village. It is a trendy store started from a family business in 1982 by Dolores Buller and her daughter Deanne Ross, who still owns the store. Act II focuses on stylish female
The Vault, La Mesa’s new resale boutique, helps you dress well on a budget and go green
By Heidi Hope November 13, 2025 (La Mesa) – If you’re looking for men’s and women’s vintage and contemporary fashions, you’ll find a treasure trove of resale clothing and accessories at The Vault. Run by Michelle La Bruno, The Vault is located at the corner of Lemon Avenue and Nebo Drive in La Mesa’s downtown village, tucked behind the train
Tree Lighting Ceremony & Santa’s arrival at Parkway Plaza on November 21
East County News Service November 11, 2025 (El Cajon) — Parkway Plaza will light up the night with its beloved Tree Lighting Ceremony and Santa’s Arrival to kick off the holidays on Friday, November 21, followed by a series of events and activities through the holiday season. For the main event, a mischievous green Christmas thief will join Santa to light up
Little Black Dress event at Goodwill starts in November
East County News Service Oct. 25, 2025 (San Diego County) — Goodwill Industries of San Diego County‘s Little Black Dress event featuring a custom gown by top designer Evan Hirsch is set to begin in November. Goodwill San Diego’s Little Black Dress (LBD) event is when stores in the region will showcase a wide selection of LBDs, shoes
Lassos & Lace brings vintage clothing and horseshoe art to Julian
By Heidi Hope If you are visiting the Julian area or a Julian local in need of affordable clothing, you cannot miss Kimmi Branson’s store where you can access vintage clothing for reasonable pricing that never goes out of style. Branson started this business getting inspired by her husband. She recalls, “My husband asked me: “What would you
LA MESA CITY COUNCIL APPROVES RENOVATIONS FOR GROSSMONT CENTER
By Paul Levikow July 15, 2025 (La Mesa) — The Grossmont Center shopping mall is in for some major renovations, after the La Mesa City Council unanimously approved the first phase of the new design at its July 8 meeting. Phase 1 focuses on storefronts between the two anchor stores, Target and Walmart with a new, modern design theme with
Our guide to local farms and farm-fresh products sold directly to consumers
Find farm-fresh meats, eggs, fruits and veggies, flowers, herbs, honey, nuts, soaps, wool and fiber goods, pumpkin patches, nursery plants, trees, wineries and more By Miriam Raftery Photos by Miriam Raftery and creative commons images via Bing East County Magazine has compiled our region’s most comprehensive guide to local farms, ranches, nurseries and wineries offering direct-to-consumer sales
Regional Shopping Malls in inland San Diego County:
Tight budget? Check out clothing options at Goodwill
“Thrifting is a treasure hunt. You never know what you’ll find.” – Darlene Cossio, Goodwill Director of Marketing and Communications in La Mesa By Heidi Hope November 20, 2025 (La Mesa) – In today’s tight economy, with many people struggling financially, one of the best ways to stretch your dollars is by shopping at thrift stores. At Goodwill, you will
Sara’s Selections: Mother-daughter duo strives for sustainability and women’s empowerment through fashion
By Heidi Hope November 20, 2025 (La Mesa) — The front window at Sara’s Selections in La Mesa proclaims ,”There are always flowers for those who want to see them.” The clothing boutique is filled with floral motifs, feminine touches and empowering quotes for women. The store sells chic Bohemian- styled fashions with a modern touch on classic pieces. The
ACT II provides budget-friendly and stylish women’s fashions
By Heidi Hope November 18, 2025 (La Mesa)– For 43 years, Act II has been a thriving and successful boutique offering women’s resale fashion in La Mesa’s downtown village. It is a trendy store started from a family business in 1982 by Dolores Buller and her daughter Deanne Ross, who still owns the store. Act II focuses on stylish female
The Vault, La Mesa’s new resale boutique, helps you dress well on a budget and go green
By Heidi Hope November 13, 2025 (La Mesa) – If you’re looking for men’s and women’s vintage and contemporary fashions, you’ll find a treasure trove of resale clothing and accessories at The Vault. Run by Michelle La Bruno, The Vault is located at the corner of Lemon Avenue and Nebo Drive in La Mesa’s downtown village, tucked behind the train
Tree Lighting Ceremony & Santa’s arrival at Parkway Plaza on November 21
East County News Service November 11, 2025 (El Cajon) — Parkway Plaza will light up the night with its beloved Tree Lighting Ceremony and Santa’s Arrival to kick off the holidays on Friday, November 21, followed by a series of events and activities through the holiday season. For the main event, a mischievous green Christmas thief will join Santa to light up
Shop Local! Check directories at these merchant groups to find local stores in city centers and small towns:
- Alpine Chamber of Commerce
- Borrego Springs Chamber of Commerce
- Downtown El Cajon
- Escondido Chamber of Commerce
- Lakeside Chamber of Commerce
- Julian Chamber of Commerce
- La Mesa Chamber of Commerce
- La Mesa Village Association
- Poway Chamber of Commerce
- Ramona Chamber of Commerce
- San Diego East County Regional Chamber
- Santee Chamber of Commerce
- Ramona Chamber of Commerce