East County Magazine
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Sharp HealthCare nurses begin strike
Photo of striking nurses by Lauren Cazares Facebook page East County News Service Nov. 26, 2025 (San Diego County) — Thousands of nurses at Sharp HealthCare in San Diego began a strike today that is expected to last through Thanksgiving weekend. The strike is likely to impact hospital operations during one of the busiest times of the year. The hospital
Tight budget? Check out clothing options at Goodwill
“Thrifting is a treasure hunt. You never know what you’ll find.” – Darlene Cossio, Goodwill Director of Marketing and Communications in La Mesa By Heidi Hope November 20, 2025 (La Mesa) – In today’s tight economy, with many people struggling financially, one of the best ways to stretch your dollars is by shopping at thrift stores. At Goodwill, you will
Sara’s Selections: Mother-daughter duo strives for sustainability and women’s empowerment through fashion
By Heidi Hope November 20, 2025 (La Mesa) — The front window at Sara’s Selections in La Mesa proclaims ,”There are always flowers for those who want to see them.” The clothing boutique is filled with floral motifs, feminine touches and empowering quotes for women. The store sells chic Bohemian- styled fashions with a modern touch on classic pieces. The
ACT II provides budget-friendly and stylish women’s fashions
By Heidi Hope November 18, 2025 (La Mesa)– For 43 years, Act II has been a thriving and successful boutique offering women’s resale fashion in La Mesa’s downtown village. It is a trendy store started from a family business in 1982 by Dolores Buller and her daughter Deanne Ross, who still owns the store. Act II focuses on stylish female
East County Eater: Fresheria, a new La Mesa eatery, offers delicious healthy foods
By Miriam Raftery Photo: cauliflower ceviche November 16, 2026 (La Mesa) – If you’re looking to eat healthy and savor a wide array of delicious options, you’ll want to stop by and savor the many tasty offerings at Fresheria, located at 5575 Baltimore Drive, La Mesa. They’re open seven days a week from 7 a.m. to 9 p.m.
The Vault, La Mesa’s new resale boutique, helps you dress well on a budget and go green
By Heidi Hope November 13, 2025 (La Mesa) – If you’re looking for men’s and women’s vintage and contemporary fashions, you’ll find a treasure trove of resale clothing and accessories at The Vault. Run by Michelle La Bruno, The Vault is located at the corner of Lemon Avenue and Nebo Drive in La Mesa’s downtown village, tucked behind the train
Caltrans reduces parking in front of Descanso Junction and nearby businesses despite community concerns
By Paul Levikow Photo: new parking configuration in front of Descanso Junction eliminated two-thirds of spaces and left no disabled parking access. Photos courtesy of Descanso Junction and Rett Lawrence, Mountain Views and News November 6, 2025 (Descanso) – The California Department of Transportation removed several parking spaces in front of Descanso Junction Restaurant and nearby businesses in late October,
Larry Cohen named new County Treasurer-Tax Collector
East County News Service Nov. 5, 2025 (San Diego County) — San Diego County has a new Treasurer-Tax Collector to fill the void of Dan McAllister, who retired earlier this year. The County Board of Supervisors on Tuesday appointed Larry Cohen to fill the position of Treasurer-Tax Collector for McAllister who retired Aug. 2. Cohen
Vegetables sprout in new $1.67 billion County Crop Report
By Gig Conaughton, County of San Diego Communications Office November 1, 2025 (San Diego) – Agriculture values rose by just over 1% to $1.67 billion, and vegetable and vine crops thrived in San Diego County’s Annual Crop Report released today. The new Crop Report, which covers the 2024 growing season, showed the county’s list of Top 10 crops changed slightly
Lassos & Lace brings vintage clothing and horseshoe art to Julian
By Heidi Hope If you are visiting the Julian area or a Julian local in need of affordable clothing, you cannot miss Kimmi Branson’s store where you can access vintage clothing for reasonable pricing that never goes out of style. Branson started this business getting inspired by her husband. She recalls, “My husband asked me: “What would you
East County Business and Labor Resources :
- View our calendar
- Borrego Springs Chamber of Commerce
- East County Chamber of Commerce
- East County Economic Development Council
- Escondido Chamber of Commerce(link is external)
- Julian Chamber of Commerce
- Lakeside Chamber of Commerce
- La Mesa Chamber of Commerce
- La Mesa Village Association
- Poway Chamber of Commerce(link is external)
- Ramona Chamber of Commerce
- San Diego & Imperial Counties Labor Council
- Santee Chamber of Commerce
- Spring Valley Chamber of Commerce
