Award-winning nonprofit media in the public interest, serving San Diego's inland region

Award-winning nonprofit media in the public interest, serving San Diego's inland region

Breaking News

Explore What Matters

Stay informed on the issues that shape East County. From local news and emergency alerts, to community celebrations

News Center

News Issues

Politics

Wildfires and Emergencies

Events & Arts

Visit East County

People

Communities

Features

Get East County Wildfire, Emergency Alerts

Critical wildfire and emergency notifications delivered instantly.Join Neighbors who stay informed and prepared with our award winning Journalist

Latest Stories

Sponsorship Placement

CHEAP CHIC: SAVOR A RESALE FASHION SHOPPING SPREE

Printer-friendly versionBy Miriam Raftery September 22, 2008 (LA MESA) – If your budget is tight amid today’s rising prices, take heart! A fun way to shrink your clothing budget without sacrificing style is to treat yourself to a shopping spree in a delightful East County resale shop. My personal favorite resale outlet is Act II, which has two stores in

Read More ...

ALPINE BUSINESS NETWORKING ASSOCATION LAUNCHED

Printer-friendly version September 30, 2008 (ALPINE) – More than 50 business owners gathered at the Liar’s Club restaurant in Alpine Aug. 21 to celebrate the launch of the Alpine Business Networking Association ABNA). “`Fun in marketing’ is the key phrase to describe this organization,” said Greg Fox, president of ABNA.  “What we are about is promoting the personal interaction of

Read More ...

A PURR-FECT PLACE

Printer-friendly versionAt new Tiger Trails haven in Alpine, rescued tigers run, swim for first time By Miriam Raftery September 17, 2008 (ALPINE) – Q: What happens when you take four captive-bred tigers and turn them loose in a facility large enough for them to run freely for the first time? A: A cat-aclysmic event complete with romping, frolicking and caterwauling,

Read More ...

HEROES HELPING HEROES

Printer-friendly versionBy Miriam Raftery What can be more heartwarming than a tale of heroes banding together to help victims of two devastating tragedies—East County wildfires and the 9/11 terrorist attacks? On September 11th, the City of La Mesa held a memorial service honoring rescue workers and victims of the 2001 terrorist attacks.   The event, held at the City’s 9/11 memorial

Read More ...

THE GREENING OF LA MESA – MAYOR ART MADRID SHARES HIS VISION

Printer-friendly versionBy Miriam Raftery Mayor Madrid (R) with Shane Shaw of E-Village Beneath solar panel display at “Sustain La Mesa” festival Crowds flocked to view cooking demonstrations on solar ovens, visit with solar energy experts, get tips on water-saving landscaping and more at Sustain La Mesa, the City’s first annual Environmental Awareness Festival on September 13th in Harry Griffith Park.

Read More ...

THE CITY OF LA MESA’S FIRST ANNUAL ENVIRONMENTAL AWARENESS FESTIVAL

Printer-friendly versionTHE CITY OF LA MESA’S FIRST ANNUAL ENVIRONMENTAL AWARENESS FESTIVAL La Mesa will conduct its First Annual Environmental Awareness “Sustain La Mesa” Festival on: Saturday, September 13, 2008 from 10:00 a.m. till 2:00 p.m. at Harry Griffen Park, 9550 Milden St. A total of 21 booths including education displays, light bulb exchange, recycling of non-hazardous materials, free shopping bags

Read More ...

Register to Vote!

Printer-friendly versionVoter registration drives are being held at several East County locations listed below.   You must be registered by October 20th to vote in the November 4th presidential election. Registering in person means you don’t have to worry about forms getting lost in the mail or arriving too late.   If you’re not yet registered, you can sign up at any

Read More ...

WATER SHORTAGE REVIVES RECYCLED WATER PROPOSALS

Printer-friendly versionBy E.A. Barrera Photos by Daisy Sharrock October 1, 2008 (SAN DIEGO) – Water is the single biggest issue facing the future of San Diego County. Even the process for updating San Diego County’s land use general plan – the so-called General Plan 2020 process – depends on the availability and amount of water the area will sustain. "Water

Read More ...

Health Tips

Printer-friendly version HUMAN WEST NILE VIRUS CASES REACH FIVE TOTAL SAN DIEGO August 18, 2008 — Another confirmed locally-acquired human case of West Nile virus (WNV) brings the year-to-date total to five—including one patient in East County, according to the County Health & Human Services Agency (HHSA).   FDA DECISION ON BPA OUTRAGES HEALTH ADVOCATES FALLS CHURCH, Va., Aug 20, 2008

Read More ...

POLITICS IN PARADISE: MEET YOUR LEGISLATORS FRIDAY AUG. 21

Printer-friendly version  August 20, 2009 (El Cajon) – The San Diego East County Chamber of Commerce invites members and the public to “Politics in Paradise”, an open forum with an opportunity to interact with your elected officials while they are in town during the Congressional and state legislative recesses. The event will be held Friday, August 21st at the Cuyamaca

Read More ...

EAST COUNTY ROUNDUP: MID-AUGUST 2009

Printer-friendly version  East County Roundup highlights the best stories about East County issues found in other publications.   August 19, 2009 (San Diego’s East County)   TOP STORIES in the past month include: In the Dark About SDG&E’s Shutoff plan SDG&E Shutoff Plan to Affect 590 People on Life Support Borrego Plans to Sell Solar Fire Officials Prepare to Scale Back Operations Tax Sought By San Miguel Fire District Defeated Bioard of Supervisors Update Community Trails Master Plan Rancho Bernardo: Winery

Read More ...

EAST COUNTY WINE-MAKING COMES OF AGE

Printer-friendly version  By Miriam Raftery   Photos by Leon Thompson and Miriam Raftery   August 18, 2009 (San Diego’s East County) – Could East County someday rival Napa Valley as a prime winemaking locale?   San Diego County has over 40 wineries, nearly all in the eastern regions. Bernardo Winery in Rancho Bernardo is the County’s oldest; Orfila in San Pasqual

Read More ...

MARKETING MATTERS: PLANNING FOR EFFECTIVE MARKETING PART 2 – THE WHO

Printer-friendly versionTIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH By Rama Beerfas   August 18, 2009 (San Diego’s East County)—Last month, we started talking about how to plan for a successful marketing campaign. We looked at the “why” of the campaign – the ultimate goal to be achieved. If you didn’t see that article, you can read it now at

Read More ...

TEE OFF SEPT. 24 TO BENEFIT CAMP HOPE, HELP ABUSED CHILDREN

Printer-friendly version  August 17, 2009 (La Mesa) — For the past 6 years, a golf tournament has been held to support Camp Hope, a 13-acre site at the base of Lake Sutherland in the foothills of Ramona. This camp is a summer place for physically and emotionally abused children. This year, the La Mesa Chamber of Commerce will host and

Read More ...

CAL FIRE DOUSES FIRE AT OLD HIGHWAY 80 IN EAST COUNTY

Printer-friendly version    August 17, 2009 (San Diego’s East County) — At 2:41 pm firefighters from CAL FIRE responded to a vegetation fire located at Old Highway 80 and Live Oak Springs. In an attempt to rapidly extinguish these flames, firefighters utilized a joint effort with allied agencies to battle the blaze.   It took 15 engine companies, 4 air tankers and

Read More ...

SUPPLEMENTAL FUNDS TO COMBAT BORDER VIOLENCE ANNOUNCED

Printer-friendly version  August 16, 2009 (San Diego) — Sheriff William D. Gore announced this week that San Diego County will receive an additional $4.9 million in funding from Operation Stonegarden. This is an augmentation of the initial $8.8 million awarded to the region last month. The Operation Stonegarden grant enhances the capabilities of local law enforcement to coordinate with federal,

Read More ...

BOOK REVIEW: HOWARD DEAN’S PRESCRIPTION FOR REAL HEALTHCARE REFORM: HOW WE CAN ACHIEVE AFFORDABLE MEDICAL CARE FOR EVERY AMERICAN AND MAKE OUR JOBS SAFER

Printer-friendly version By Howard Dean, M.D. Chelsea Green Publishing   Reviewed by Miriam Raftery   The free market just doesn’t work in medicine. You can’t be an informed consumer. I never saw someone with severe chest pain jump off the table and say, Doctor, I’m going to the cheaper guy down the street.” — Howard Dean. M.D. , on a

Read More ...

EAST COUNTY MAGAZINE ANNOUNCES PARTNERSHIP WITH VIEJAS FIRE DEPT. TO SPONSOR FREE WILDFIRE & EMERGENCY ALERT SERVICE

Printer-friendly version August 13, 2009 (San Diego’s East County) –East County Magazine (www.eastcountymagazine.org) and Viejas Fire Department announce a partnership to improve wildfire and emergency notification for all San Diego County residents.   “We are pleased to partner with the East County Magazine on the wildfire alerts,” said Viejas Fire Chief Don Butz (photo). “Viejas tribal members have worked on

Read More ...

Get Wildfire Alerts & Wildfire Emergency News

Stay ahead of emergencies with real-time notifications delivered directly to your inbox when seconds count.

Partner To ECM

Connect with East County’s most informed and engaged community. Our readers trust ECM for critical news and actively support local businesses.

Our Engaged Audience

Unique Visitors

5 to 10 million hits

per month!

Number of Visitors
0

5 to 10 million hits

per month!

A quarter million visits

each month

Most widely read news site dedicated to

San Diego’s East County

Winner of over 150

journalism awards

“Sponsoring East County Magazine is a great way to reach our loyal and engaged readers, who value organizations and businesses that support nonprofit, independent news in the public interest and wildfire/emergency alerts that keep people safe and informed. Sponsors can choose to underwrite our community news site, support a favorite section or a new special section, underwrite an event, or sponsor our wildfire and emergency alerts.”

Miriam Raftery, Founder of East County Magazine

Thanks To Our Major Sponsors

📬 Subscribe to ECM – 100% Free, Trusted by East County Since 2008

Reviews and Feedback